Each week, C&T uncovers trends in searches/hashtags related to cosmetics. Emerging this week are: batana oil for hair shine, growth and repair, biomimetic foundation, copper peptide and tranexamic acid serums, "Kisy cosmetics" (in Russian) including shampoo and hair balm, Makeup Forever Anywhere Caffeine Lip Liner and more. Following, we list specific growth statistics for each and take a deep dive into four that caught our interest.
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Each week, C&T uncovers trends in searches/hashtags related to cosmetics. Emerging this week are: batana oil for hair shine, growth and repair, biomimetic foundation, copper peptide and tranexamic acid serums, "Kisy cosmetics" (in Russian) including shampoo and hair balm, Makeup Forever Anywhere Caffeine Lip Liner and more. Following, we list specific growth statistics for each and take a deep dive into four that caught our interest.
See last week's 12 trends in beauty.
- Batana oil (up > 9,900%, past 2 years, reaching up to 1 million searches in May 2024, Exploding Topics)
- Biomimetic foundation (up >9,900%, past 2 years, reaching 3,600 searches in July 2024)
- Copper peptide serum (68.3%, year-over-year, Spate)
- Tranexamic acid serum (+64.6%, year over year, Spate)
- киси косметика and Kisy косметика ("Kisi cosmetics" and "Kisy cosmetics," respectively, in Russian, per Google Translate; +750% and +500%, respectively)*
- Makeup Forever Lip Liner (+300%)* and Makeup Forever Anywhere Caffeine Lip Liner (+170%)*
*per Google Trends, past seven days
Batana Oil for Hair Growth, Repair and Shine
According to the source Exploding Topics, interest in batana oil has grown in the past two years to reach approx. one million searches by May 2024. Reportedly renowned for its deep conditioning properties, it is said to effectively promote hair growth, repair damaged hair and improve overall hair health and shine, especially in dry, brittle or damaged hair.
Beauty Launchpad recently reported the oil is rich in vitamins A and E, which are what help to promote a healthy scalp and hair follicle. The oil also contains antioxidants to reduce stress on the scalp and increase hair count.
Cosmetic ingredient supplier Extracts Unlimited, LLC, offers an unrefined Batana Oil expressed from the fruit of the Elaeis oleifera plant, formed by the hybridization of palms. The company promotes the oil's benefits for both hair and skin, including moisturization and addressing split ends.
Copper Peptide and Tranexamic Acid Serum
Spate recently reported on the fastest-growing face serum products in the United States: copper peptide serum and tranexamic acid serum. Averaging 4.7 K monthly searches, copper peptide serum has seen a +68.3% increase in interest compared to last year.
This serum is popular for its ability to promote skin rejuvenation, reduce signs of aging and enhance overall skin appearance, per Spate. Reportedly, Biossance’s Squalane + Copper Peptide Rapid Plumping Serum and The Ordinary’s Multi-Peptide + Copper Peptides 1% are among the top searches.
See archived article on squalane.
We've seen mention of tranexamic acid (TXA) several times before. Per Spate, TXA serum averages 1.2 K monthly searches and has seen a +64.6% growth in interest compared to last year. This serum is known for reducing hyperpigmentation and evening out skin tone.
According to Spate, however, this trend has very few specifically branded searches, indicating that no single brand has yet claimed the title of the best TXA serum. Consumers are also frequently searching for reviews, suggesting they want to learn more about this serum, presenting a significant opportunity for brands to educate consumers about the ingredient.
Kisy косметика Shampoo and Hair Balm
Google Trends found that searches on "Kisi" and "Kisy" cosmetics (in Russian, per Google Translate) are up +750% and +500%, respectively. While not headlines stand out for this brand, a recent Instagram post on the brand's page (with 73K + followers) featured an "unboxing" of the brand's shampoo and "hair balm" products.
Sold through a third-party site (and through an app but we didn't download this), the Kisy Hair Shampoo is (per Google Translate): said to impart recovery, nutrition and hydration for hair. Ingredients are incorporated to lock in moisture to improve elasticity. After shampooing, use of the Kisy Hair Balm is recommended, to impart nutritive benefits for hair.
Ingredients: Kisy Hair Shampoo (translated): Water (Aqua), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Cocamide DEA, Caprylyl/Capryl Glucoside, Coco-Glucoside, Tetrasodium Glutamate Diacetate, Sodium Hydroxide, Lactic Acid, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Panthenol, Laureth-4, Citric Acid, Benzoic Acid, Methylisothiazolinone, Methylchloroisothiazolinone, Parfum, Limonene.
Ingredients: Kisy Hair Balm (translated): Water (Aqua), Cetearyl Alcohol, Glycerin, Dipalmitoylethyl Hydroxyethylmonium Methosulfate, Aloe Barbadensis (Aloe Vera) Leaf Juice, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Vitis Vinifera (Grape) Seed Oil, Panthenol, Guar Hydroxypropyltrimonium Chloride, BHT, Cetrimonium Chloride, Polyquaternium-37, Ceteareth-20, Isopropyl Alcohol, Citric Acid, Potassium Sorbate, Sodium Benzoate, Methylisothiazolinone, Methylchloroisothiazolinone, Parfum.
Makeup Forever, Anywhere Caffeine Lip Liner and Natural Lip Look
Lastly, while we have highlighted Makeup Forever in the past, its lip liners are making new headlines thanks to Team USA's Olympic medal-winning gymnast Suni Lee. In an August 13, 2024, report by Billboard, she was featured for taking TikTok over "by storm" with her latest "viral beauty trend" — a chic and natural lip combo, complete with tutorial.
On TikTok, she outlined three essential products for her look: Makeup Forever’s “Anywhere Caffeine” Lip Liner, the Makeup Forever “Wherever Walnut” Lip Liner, and the Olehenriksen Peptide Lip Treatment. Coincidentally, Google Trends noted a +300% increase and 170% increases in searched for Makeup Forever and its Anywhere Caffeine Lip Liner, respectively, in the past seven days.
To keep up on these regular trend reports, visit our Consumer/Market Trends web page or watch for our Consumer Pulse videos on LinkedIn, Facebook and Instagram.
