Cosmoprof North America
The busy Cosmoprof North America 2024 event in Las Vegas featured 26,000 visits from attendees representing 105 countries and nearly 1,200 exhibitors from 45 countries, including a cohort of Australian brands from the Melbourne region.
The brands included Booby Tape, naturals-focused Botany Essentials Pty Limited, fun-focused BYS Cosmetics - GFA (Aust) Pty Ltd, Etoile Collective Pty Ltd, pro-focused Muk Hair Care Pty Ltd and more.
Here, Global Cosmetic Industry content director Jeb Gleason-Allured speaks to the brands on the show floor to learn more about the Australian beauty innovators looking to make their mark on the U.S. market.