Meet the Australian Beauty Brands Making a Push into the United States [video]

Booby Tape 'provides the all-in-one breast lift products that works for any bust size,' according to the brand, which was one of the Melbourne-based innovators featured at Cosmoprof North America 2024 in Las Vegas.
Booby Tape "provides the all-in-one breast lift products that works for any bust size," according to the brand, which was one of the Melbourne-based innovators featured at Cosmoprof North America 2024 in Las Vegas.
Cosmoprof North America

The busy Cosmoprof North America 2024 event in Las Vegas featured 26,000 visits from attendees representing 105 countries and nearly 1,200 exhibitors from 45 countries, including a cohort of Australian brands from the Melbourne region. 

The brands included Booby Tape, naturals-focused Botany Essentials Pty Limited, fun-focused BYS Cosmetics - GFA (Aust) Pty Ltd, Etoile Collective Pty Ltd, pro-focused Muk Hair Care Pty Ltd and more.

Here, Global Cosmetic Industry content director Jeb Gleason-Allured speaks to the brands on the show floor to learn more about the Australian beauty innovators looking to make their mark on the U.S. market. 

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