In-cosmetics Asia 2024, to be held Nov. 5-7 at the Bangkok International Trade and Exhibition Centre (BITEC), has announced its full agenda, specially curated to welcome Asia-Pacific's (APAC's) best cosmetics R&D scientists, creators and innovators. The show will revolve around four key themes to serve as a catalyst for the industry's future movements:
- science,
- innovation,
- trends and
- and community.
According to the organizers, the event will showcase some 600 exhibitors, the largest in the event's 15-year history, reflecting the growth of the industry in Asia, which is projected to reach $253.1 billion this year; this accounts for 40% of the global market, up from 32% last year, led by China, Japan, India and South Korea. Furthermore, of the exhibitors, more than 200 plan to introduce new innovations while 80+ keynote sessions will explore top themes within the APAC region.
L'Oréal, Shiseido and More Join the Inaugural IFSCC/in-cosmetics Asia Cosmetic Conference
This year additionally marks the inaugural Cosmetic Conference, a new initiative in association with the International Federation of Societies of Cosmetic Chemists (IFSCC) and sponsored by dsm-firmenich. Held Nov. 5-6, the conference will bring together leading R&D experts from around the world, featuring expert keynote speakers from L’Oréal, Shiseido, A*Star Skin Research Labs, Formulae 8 and more. The two-day event will focus on technical topics including the microbiome, pigmentation, AI and the role of beauty in aging skin.
Highlights include:
- AI and beauty; hair care innovation: Perry Romanowski, chair of education at IFSCC and vice president of Element 44, Inc. (USA), who will lead the opening session, "The future of beauty: How AI will affect cosmetic chemists and formulation." He will also present "Hair care formulations: Is innovation still possible?" examining the latest advances in hair care through historical examples and modern techniques.
- Microbiome science: Tarun Chopra, Ph.D., director for advanced research at L'Oréal, will discuss "Microbiome sciences: From knowledge to effective dermo-cosmetic solutions," offering a comprehensive exploration of the challenges and opportunities presented by microbiome science in the cosmetic industry.
- Well-being of the elderly: Tomo Osawa, regional Asia-Pacific Innovation Centre director at Shiseido, will present on "The power of beauty effect: Well-being of the elderly
Market Insights from Leading Analysts: AI, Aging, 2025 Trends and More
The Marketing Trends Theatre boasts 18+ sessions on topics such as 2025 global beauty trends, AI's impact on the personal care industry, sustainability and ingredient trends in Asia with insights from leaders at Mintel, Euromonitor, The K Beauty Science, Kline, Fashion Snoops, Innate Motion, Asia Cosme Lab and more.
Highlights include the following.
- AI in beauty: Yann Chilvers, founder and Co-CEO of Covalo, will delve into how AI is transforming the personal care sector in, "10 ways AI is changing the personal care industry."
- Aging throughout life: Cilla Henriette, business humanizer and partner at Innate Motion, will present, "The meaning of ageing across life stages," investigating how the perception of aging has shifted over time, noting, for example, that discussions about procedures like Botox are now emerging as early as one’s 20s.
- Beauty in Thailand: Arpapat Boonrod, Ph.D., managing director at Client, TH and Head of Growth SEA, will present, "Beauty trend Thailand: The new, the old and the future," offering insights into how Thailand is redefining beauty standards to celebrate “aging with grace."
- Ingredient trends: Pierre Zolghadri, senior business development manager for Asia-Pacific & the Middle East at Kline, will host the session, "Emerging trends and market dynamics of personal care ingredients in Asia."
- Wellness trends: Mallory Huron, director of beauty and wellness at Fashion Snoops, will discuss "Top wellness trends influencing the beauty market."
- 2025 trends: KinShen Chan, principal beauty and personal care analyst at Mintel, will present, "2025 global beauty and personal care trends."
Technical Seminars: Glass Skin, Peptides, Fragrance and Exosomes
The technical seminars are crafted for personal care creators, offering highly advanced insights into new ingredients and technology from companies like dsm-firmenich, LipoTrue, Mibelle Biochemistry, Hallstar Beauty, Gattefossé Asia Pacific and Ichimaru Pharcos. The sessions will provide a deep dive into personal care ingredients, with a focus on key trends such as glass skin, peptides, fragrance ingredients, and exosomes.
Notable sessions include the following.
- Glass skin: Ryutaro Matsubayashi, from SEIWA KASEI, will address TikTok’s “glass skin” trend.
- Peptides: Julie Droux, from Lucas Meyer Cosmetics by Clariant, will explore, "A new era of peptides: A natural cyclic peptide with retinol-like properties."
- Exosomes: Fred Zülli, Ph.D., from Mibelle Biochemistry, will present, "Exosomes: Structure, function and cosmetic application.
- Preservation: "From traditional to sustainable – tailored solutions for effective preservation," will be discussed by Adrian Cheong, Ph.D., from LANXESS.
Additional Show Highlights
- Spotlight On: in-cosmetics Asia's "Spotlight On" feature will again highlight the growing global trend of "Skin Screen," including: skin protection (SPF, blue light, anti-pollution), skin repair and healing (anti-inflammatory), skin support and maintenance (microbiome, probiotics, vitamins), and skin change and alteration (anti-ageing, lightening, brightening).
- New! 9 Faces of the APAC Beauty Industry: New this year, in-cosmetics Asia introduces the inaugural 9 Faces of the APAC Beauty Industry 2024 initiative, celebrating professionals who have made significant contributions to the region's personal care industry. The 9 Faces will be selected by an expert judging panel, and winners will receive a certificate, recognition and will be honored at the in-cosmetics Asia Awards.
- In-cosmetics Asia awards: The in-cosmetics Asia Awards celebrate the most innovative ingredients from the Innovation Zone and Spotlight On categories. Judged by a panel of international R&D experts, the awards recognize standout ingredients launched in the last eight months of the show. This year's ceremony will be held on Nov. 5, 2024, at 17:15 (5:15 p.m.).
Elevating Education and Networking
Sarah Gibson, event director of in-cosmetics Asia, said: "in-cosmetics Asia is a celebration of all things personal care. It's where the entire industry comes together to share, inspire and showcase the latest and greatest innovations; not just from the APAC region but across the globe. This year, we’re pleased to announce we will have our largest group of exhibitors ever, making it one of the most exciting events we've seen. With new additions like The Cosmetic Conference, offered free to all R&D professionals in the APAC community, we're elevating our educational and networking opportunities to an entirely new level.”
For more information and to register, visit the in-cosmetics Asia website.
