Curive Healthcare has launched its first direct-to-consumer brand, Plum, which has debuted the Plum Serum, formulated to provide solutions for an often-overlooked issue of vaginal area health.
The Plum serum is advertised to relieve vaginal dryness issues that may result from many different life events or treatments, including postpartum, menopause or chemotherapy. The brand created a hormone-free solution that claims to help women feel healthy and youthful throughout all stages of life, including the ones that might disrupt hormonal balance.
The brand claims this serum replicates aspects of what the body already produces, like vaginal fluid. It uses technology that is found to optimize vaginal health and provide lasting comfort. When developing the formulation, Plum’s team notes that they sourced optimal ingredients and prioritized transparency.
"We developed Plum because we saw a demand in the women's health sector that is untapped and unmet,” says Matthew Line, chief marketing officer of Curive Healthcare.
"We developed Plum because we saw a demand in the women's health sector that is untapped and unmet,” says Matthew Line, chief marketing officer of Curive Healthcare.Plum
Consumers are looking for credible, science-backed products more than ever, and there is a big opportunity to highlight innovation.”
The brand's mission is to deliver hormone-free relief for common issues of the vaginal area. Claimed to advance the women's health sector and fulfill an unmet need, Plum plans to launch a range of products, including two more within the next two years.
The ingredients of the vaginal dryness serum include peptides, hyaluronic acid, prebiotics and probiotics, omega 3, 7, and 9, lactic acid, glycogen, and plum oil. It’s being sold exclusively on the brand's website for $72 per 30 ml bottle.
