What Beauty Innovations Qualify for the 2025 C&T Allēs? What Are the Requirements?

The Cosmetics & Toiletries (C&T) Allē Awards bring behind-the-scenes beauty innovation into the spotlight. Learn more at AlleAwards.com.
The Cosmetics & Toiletries (C&T) Allē Awards bring behind-the-scenes beauty innovation into the spotlight. Learn more at AlleAwards.com.
Image by Ron Dale at Adobe Stock

What types of entries compete in the C&T Allē Awards? And what are the requirements? Learn more below or visit www.AlleAwards.com for additional information.

UPDATE: the Final-Final Deadline HAS BEEN EXTENDED TO SEPT. 13 >> Enter Now!

Award Submission Eligibility

Eligible entries for the 2025 C&T Allēs include innovations launched or implemented any time in 2024. For the 2025 Allēs, launches made in November and December 2023 are also eligible.

Note that entries submitted in previous years may not be re-submitted.

Award Submission Entry Types

Entry types include the following — see the Definitions page on our site for more information.

  • Active Cosmetic/Personal Care Ingredients (with intended functions)
  • Base  Cosmetic/Personal Care Ingredients (with supporting roles)
  • Cosmetic/Personal Care Ingredient Blends (acting synergistically together)
  • Prototype Cosmetic/Personal Care Products/Chassis (new for 2025!)
  • Finished Cosmetic/Personal Care Formulas – Indie
  • Finished Cosmetic/Personal Care Formulas – Mass
  • Finished Cosmetic/Personal Care Formulas – Prestige
  • Cosmetic/Personal Care Product/Ingredient Test Methods/Tools
  • Cosmetic/Personal Care Digital Tech – Consumer User
  • Cosmetic/Personal Care Digital Tech – Business User
  • Commercial Beauty/Personal Care Devices

UPDATE: the Final-Final Deadline HAS BEEN EXTENDED TO SEPT. 13 >> Enter Now!

Entry Categories

Entry categories for the 2025 C&T Allēs (applicable only to ingredient, ingredient blend and formula entries) include the following (see Definitions page for details).

Note that companies may submit in as many categories as they like but they may only win once per category.

  • Anti-aging
  • Bath, Shower & Hygiene
  • Color Cosmetics
  • Hair & Scalp Care
  • Natural/Bio-derived
  • Nutricosmetics
  • Skin/Body Care
  • Sun/Light Protection
  • Wellness (new for 2025!)

Entry Requirements

Each entry requires:

  • Submitter’s contact information;
  • Entry name with 100-word description;
  • Entry fee ($325 Early Bird/$525 Standard – per entry); and
  • Supporting documents (see below).

Supporting documents*: Supporting documents must be submitted for the 6 aspects of each entry listed below (where applicable). Multiple file types are accepted (e.g., PDF, Word, PPT, videos, images, brochures, white papers, etc.). To ensure your entry receives the best possible judges’ ratings, be sure the information provided is complete.

*6 Key Aspects to Include in Your Entry

  • Novelty and Practicality
  • Safety, Stability and Effectiveness
  • Sustainability
  • INCI/Ingredient Disclosure
  • Website/Digital Platform URL (with login, if needed)
  • Video Demo Links

*Pro Tip: Prepare your documents in advance to simplify the submission process.

About the C&T Allē Awards

The Cosmetics & Toiletries (C&T) Allē Awards bring behind-the-scenes beauty innovation into the spotlight. Presented by C&T, the premier trade journal for cosmetics R&D, and parent company Allured Business Media, the Allēs honor the scientific acumen, formulating skill, intuition and vision of innovators involved throughout the cosmetics and personal care R&D process.

UPDATE: the Final-Final Deadline HAS BEEN EXTENDED TO SEPT. 13 >> Enter Now!

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