Cosmetics & Toiletries Unveils Beauty Themes for 2025

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2025 is Coming. How Will You Shape Future Beauty?

Throughout time, the notion of beauty has been shaped by artists, thinkers, lovers and dreamers. In recent years, it has turned inward as a reflection of self-care and worth. It has even been elevated to include health and wellness aspects, and ascended into emotional, virtual and spiritual spaces.

Today’s beauty consumers are plugged into these mind-body-digital realities, challenging cosmetic scientists to create products that cross these planes — and try their own hand at shaping beauty. 

It's a tall order. Consumers are testing the limits of beauty innovation like never before, demanding greater value, efficacy, sustainability, customization and experiences, from the formula, to packaging, to marketing and social engagement. 

It's also a crowded market. Across the skin, hair, color, sun, bath/body, etc., segments, success will be determined by the best innovation at the best price with the best execution and user experience — not to mention best influencer accolades.

To inspire and enable cosmetic product developers to rise to the challenge, Cosmetics & Toiletries (C&T) will spend 2025 highlighting emerging ingredients, uncovering innovative technologies and exploring scientific insights to help you succeed in meeting the demands of beauty consumers. Readers will come away with the inspiration, tools and resources they need to elevate their products to the next level.

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  • Suppliers: Have innovative new ingredients or technologies we should be covering?
  • Marketers: Have a breakthrough product pushing new boundaries?
  • Testing experts, contract researchers/formulators: Have new or expanded services for beauty brands?
  • Software and digital tech providers: Have new solutions to help brands optimize their marketing, product innovation or operations?

Submit your launches and through our online portal for consideration, or connect with our editors.

Engage and Connect with Product Development Influencers

Suppliers and service providers: Want to connect with C&T's 21,000+ dedicated monthly readers or our broader digital audience of 76,000 beauty and personal care decisionmakers? Or our highly engaged 71,000+ social media community? Reach out to our new business development manager, Jolly Patel ([email protected] or 1-630-344-6061) to learn more about cross-platform marketing, editorial and engagement opportunities.


C&T's 2025 Monthly Editorial Themes*

C&T will be distributed* at the 2025 editions of:

  • Beauty Accelerate
  • in-cosmetics Global
  • NYSCC Suppliers' Day
  • IFSCC Congress
  • in-cosmetics Asia
  • SCC Annual Meeting 

JANUARY 2025

isolated-white-cream-jar-on-wet-white-surface-surrounded-by-greeneryImage by Anneleven at Adobe Stock.

Sustainability
Upcycled; Biodegradable/low carbon

Barrier Health
Skin protection/microbiome; Collagen, ceramides and lipids

Product Roundup
Ingredients, Equipment and Services

Expert Opinions
Reinforcing the Barrier

Deadlines

Editorial: Sept. 6, 2024

Ad close: Dec. 13, 2024


FEBRUARY

Sun Protection and Photo-aging
Antioxidants/actives/UV filters; Hyperpigmentation

Demographic Beauty
Generational (X, millennial, alpha); Male cosmetics, baby care, menopausal beauty ...

Equipment and Devices
Mixing, filling and QA/QC

Product Roundup
Ingredients, Equipment and Services

Expert Opinions
1. Advancing Sun Protection; 2. Optimizing Product Production

Deadlines

Editorial: Oct. 1, 2024

Ad close: Jan. 7, 2025


MARCH

young-Black-woman-meditating-relaxed-eyes-closed-wellness-conceptImage by Sachin at Adobe Stock

Longevity and Well Aging
Anti-senescence, peptides; Wellness and anti-stress

Hair and Scalp Solutions
Skinification/repair; Anti-hair loss

Product Roundup
Ingredients, Equipment and Services

Expert Opinions
Hair and Scalp Solutions

Deadlines

Editorial: Nov. 1, 2024

Ad close: Feb. 3, 2025


APRIL

Novel Formats and Product Protection
Bars, balms, sheets, films and powders; Preservatives and alternatives

Color Cosmetics
Radiance/luminosity; Dispersion and wetting

Product Roundup
Ingredients, Equipment and Services

Expert Opinions
Reinventing Product Forms

Deadlines

Editorial: Dec. 2, 2024

Ad close: March 6, 2025


MAY

beautiful mature caucasian woman smiling small expression lines on blank backgroundimage by Kate at Adobe Stock

Aging Hallmarks
Targeting wrinkles, spots, eye, circles and sagging; Epigenetics, autophagy, senescence, dysbiosis, etc.

Sensory Experiences in Skin and Hair Care
Texture, scent, softness and shine; Neurocosmetics and targeting mechanoreceptors

Product Roundup
Ingredients, Equipment and Services

Expert Opinions
Sensory Experiences in Skin and Hair Care

Deadlines

Editorial: Jan. 3, 2025

Ad close: April 7, 2025


JUNE

Hair/Scalp Care and Skinification
Silicones, surfactants and alternatives; HA, collagen and vitamins

SPF and Sunscreens
Photostabilizers and UV filters; Sensory performance

Product Roundup
Ingredients, Equipment and Services

Expert Opinions
Advancing Hair Care Innovation

Deadlines

Editorial: Feb. 3, 2025

Ad close: May 5, 2025


JULY/AUGUST

Asian-bride-in-white-dress-standing-in-field-looking-over-shoulderImage by decorator at Adobe Stock

Responsible and Eco-friendly
Sustainable, clean and transparent; B Corp, EcoVadis, fair trade, vegan, halal, etc.

Bio-inspired Skin/Hair Care
Ferments and biotech; Upcycled, nature-inspired, exosomes

Product Roundup

Ingredients, Equipment and Services

Expert Opinions
Responsible Beauty Solutions

Deadlines

Editorial: March 3, 2025

Ad close: June 9, 2025


AUGUST (ONLINE ONLY!)

Formulating Basics
Preservatives; Rheology/thickening

Expert Opinions
Formulating Basics

Deadlines

Editorial: April 1, 2025


SEPTEMBER

teal and beige skin care product tubes splay lotions creamsImage by MISHAL at Adobe Stock

Compromised Skin Care
Mild and microbiome-friendly; Acne, sebum and inflammation

Wellbeauty
Sleep, immunity and rhythm; Anti-stress, fragrance and emotions

Digital Tech and Platforms
Social media, predictive A.I., software, etc.

Product Roundup
Ingredients, Equipment and Services

Expert Opinions
1. Balancing Compromised Skin; 2. Digital Tech/Platforms to Advance Product Development

Deadlines

Editorial: May 1, 2025

Ad close: Aug. 5, 2025


OCTOBER

Skin Radiance and Color Effects
Skin texture, pigmentation and pores; Color and light effects, self-tanners

Hair Conditioning and Repair 
Films and oils; Bonding and repair agents

Product Roundup
Ingredients, Equipment and Services

Expert Opinions
Skin Radiance and Luminosity

Deadlines

Editorial: June 2, 2025

Ad Close: Sept. 5, 2025


NOVEMBER/DECEMBER

gen-y-woman-pink-hair-applying-deorodant-AdobeStockImage by Yaroslav Astakhov at Adobe Stock

AP/Deo and Oral Care
AP/deo, body deodorants and oral care

Skin Comfort
Soothing skin sensitivity; Anti-irritation/neurocosmetics

Product Roundup
Ingredients, Equipment and Services

Expert Opinions
Advances in AP/Deo and Oral Care

Deadlines

Editorial: July 1, 2025

Ad close: Oct. 6, 2025


DECEMBER (ONLINE ONLY!)

Social Media
Trendspotting; Sci-comm and dispelling misinformation

Expert Opinions
Social Media Insights

Deadlines

Editorial: Aug. 1, 2025


*Editorial themes and magazine distribution at industry events are subject to change

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