The Shop Men's Grooming Line—a brand within LeBron James and Maverick Carter's The SpringHill Company—is available exclusively at Walmart.
The Shop Men's Grooming Line features seven products designed for all men, addressing universal needs for skin, hair and beard:
- Face Wash
- Shave Cream
- Aftershave Toner
- Face Lotion
- Beard Cream
- Hair Shampoo and Conditioner
- Hair Styling Pomade
Co-created by Paul Rivera and Randy Mims, The Shop has long been known as a series where celebrated artists, entertainers, athletes and advocates come together for unfiltered conversations. As a natural extension of the show's ethos, it has evolved into an all-encompassing brand.
Developed in partnership with Parlux Ltd, the product line offers multi-beneficial, nourishing vegan and cruelty-free formulas that are gentle to the skin, simple and effective to use, with benefits.
The Shop Men's Grooming Line is a brand within LeBron James and Maverick Carter's The SpringHill Company.
Creighton Kiper, vice president, merchandising, beauty, Walmart U.S., said, "Walmart is committed to broadening its product range and introducing new brands to captivate customers. We're so excited to welcome The Shop and their new line of men's grooming products to our growing assortment and believe our customers will love the high-performance products at an exceptional value."
Rivera said, "We created The Shop out of a deep love and passion for the barbershop experience. Our show was designed to bring people inside the shop for the debates, the arguments, and the therapy you can only get at a true neighborhood spot. Now we want to give people another side to the experience. There is nothing like the feeling you have walking out of the shop looking your best. It's so amazing to partner with Walmart in neighborhoods all over the country to create a line of products to give people another way to experience a truly great barbershop."
