Hair has been top of mind in recent years as consumers are making the connection between scalp and hair health and the impact of stress on hair loss. According to Mordor Intelligence, the hair care market will reach $US 90.80 billion in 2024, expanding to $107.31 billion by 2029. The firm projects this growth will be driven in part by an improved quality of life and the impact of beauty and personal care on self-esteem and social connections.1
Hair has been top of mind in recent years as consumers are making the connection between scalp and hair health and the impact of stress on hair loss. According to Mordor Intelligence, the hair care market will reach $US 90.80 billion in 2024, expanding to $107.31 billion by 2029. The firm projects this growth will be driven in part by an improved quality of life and the impact of beauty and personal care on self-esteem and social connections.1
These notions underscore the larger health-conscious mindset of consumers, driving demand for products that revive hair or impart visual cues to indicate health; for example, enhancing shine, increasing volume, improving strength and reducing hair loss. The movement to embrace diversity has also emerged with products targeting textured and/or curly hair concerns – a consumer segment previously underserved.
These and future directions in hair also emerged during in-cosmetics Global.2 Trends included anti-stress and anti-hair loss solutions, scalp moisture and restoration, anti-graying, the rugosity and porosity of hair, curl definition – and everyone’s current favorite, the skinification of hair with HA, e.g., ceramides, etc..
Our latest edition crosses the hairline on several fronts; from cleansing and conditioning to styling. Bailey, for example, takes a deep dive into traditional and alternative surfactants and silicones, describing the functions of these ingredient categories for hair care and giving multiple industry examples.
Lionetti and Deola build conditioning and styling formulas from the ground up, considering modern market demands, while Sunada, et al., describe an enzymatically processed sugar derivative for hair styling that offers sustainability with stiffness and flexibility properties. Also, Expert Opinions uncovers current and future insights for hair conditioning and care.
In addition this month, Maibach and Ezure describe trends and challenges in today’s sun and skin protection, proposing novel options for future development. And our Industry Insight debates whether the current fear-driven market craze for tweens using anti-aging products is “polluting the Fountain of Youth.”
We hope this issue inspires you – and helps untangle your hair care formulating snags.
References
1. https://www.mordorintelligence.com/industry-reports/hair-care-market-industry
2. https://www.cosmeticsandtoiletries.com/news/event-coverage/news/22893576/9-top-trends-30-beauty-insights-from-incosmetics-global-2024