Environmental Health Advocates (EHA), represented by Entorno Law, filed a lawsuit in Superior Court in Alameda, California against Urban Decay for selling eyeshadow palettes containing titanium dioxide—particularly its Stoned Vibes Eyeshadow, among others—with airborne, unbound particles of respirable size, which is in violation of California Proposition 65. The plaintiff seeks to remedy Urban Decay's failure to inform the public of exposure to titanium dioxide, a known carcinogen.
Previously: Bayer, Beiersdorf Pay Out $2.3 M for Coppertone False Ad Suit
EHA alleges Urban Decay is aware of the violation, yet knowingly and willfully exposed its customers to this known carcinogen. The complaint alleges Urban Decay refuses to remove the titanium dioxide from its products, even after receiving a notice, and has placed profits over customer health and safety.
According to EHA's counsel, this lawsuit seeks to "stop endangering the lives of its buyers for economic gain and misrepresenting its products as beneficial to consumers when the products can cause cancer."
Entorno Law is investigating other manufacturers that also failed to warn or remedy products that contain titanium dioxide with airborne, unbound particles of respirable size.
