All Golden has launched a luxury beauty and lifestyle brand designed for mature women. Founded by Sarah Kugelman, the founder behind Skyn Iceland and Gloss.com, All Golden wants to become the first luxury beauty and lifestyle brand for mature skin that, according to the brand, “ignites a movement and authentically changes the cultural perception of their target audience.”
The brand claims that they approach product and formula development differently by focusing on the critical changes happening to hair and skin as people age.
All Golden’s debut SKUs include:
- The Root Changer ($65)
- Hair Wand for Wiry Grays ($35)
- Go Velvet Primer ($45)
- Peptide Power Serum ($95)
- Eye-luminator Cream ($75)
- 360° Firming Eye Patches ($45)
The new products are now available at allgolden.com.
All Golden's skin care utilizes cactus fruit essence instead of water to rebalance the skin's microbiome. The brand claims that its pro-aging complex infuses skin with a mix of ingredients to help refresh the skin and provide users with a youthful complexion.
For hair care, All Golden creates products with the priority of taming wiry grays with the pro-aging hair complex that is claimed to help revive rich color as well as promote smooth, glossy texture.
“I often find myself and my peers feeling menopause-oriented products are just too clinical," says Sarah Kugelman, founder of All Golden. "The term 'middle age' just isn't representative of how I live my life—I want to bring youthful energy to the market for this age group—no-fuss products that are easy to understand, simple to use, and that truly generate results! Our goal is to have real, authentic conversations about the pro-aging process and empower this sometimes marginalized community by representing them in the beauty industry, ultimately shifting cultural perception to celebrate the aging process.”
Ingredients (360° Firming Eye Patches): Opuntia Ficus-Indica Fruit Extract, Cocos Nucifera Fruit Extract, Glycerin, Cetyl Esters, Lactobacillus/Dipteryx Odorata Seed Ferment Filtrate, Cetearyl Alcohol, Isoamyl Laurate, 2,3-Butanediol, Hydrogenated Ethylhexyl Olivate, Cladonia Rangiferina Extract, Sodium PCA, Sodium Hydroxide, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Spirulina Maxima Extract, Griffonia Simplicifolia Seed Extract, Arachidyl Alcohol, Distarch Phosphate, Mica, Cetearyl Glucoside, Usnea Barbata Extract, Glyceryl Oleate, Panthenol, Sodium Hyaluronate, CI 77891, Behenyl Alcohol, Glycine, Hydroxyproline, Proline, Acacia Senegal Gum, Mentha Piperita Leaf Extract, Zingiber Officinale Root Extract, Arachidyl Glucoside, Leuconostoc/Radish Root Ferment Filtrate, Chlamydomonas Reinhardtii Extract, Hydrogenated Olive Oil Unsaponifiables, Lactobacillus Ferment, Camellia Sinensis Leaf Extract, Lactobacillus Ferment Lysate, Punica Granatum Extract, Sodium Phytate, Hexapeptide-11.
