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Cosmetic products can be mass-produced, tailored for an individual or crafted with premium ingredients that limit accessibility.
Each segment of the market offers its own benefits in formulating. A mass market product will be used by many individuals, however a custom formulation could be the solution someone has been searching for.
This made us wonder...
Which Market Segment do you Most Enjoy Formulating Products for?
39% of you said luxury, 19% of you said mass market and 42% of you said niche or specialized.
Check back tomorrow for another 1-click poll!