[poll results] How Much Effort Does Your Company Put into Educating Consumers on Cosmetic Science?

Jul 23rd, 2024

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Last week, we highlighted a study in the Journal of Marketing Research showing that correcting misbeliefs about products could attenuate consumers' reduced willingness to pay for them.

We asked you: How Much Effort Does Your Company Put into Educating Consumers on Cosmetic Science? Here's what you said.

43% a significant amount
25% a moderate amount
32% a minimal amount

Check back each Tuesday for our latest poll!

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