Nuwen to Debut 3 Powder Forms to Reduce Water Footprint During in-cos 2023

Mar 14th, 2023

The technologies are designed to offer three ways to consume products in an eco-responsible way while keeping the same usage habits and adapting to everyone's lifestyle.

Nuwen, a France-based contract manufacturer, will reveal three powder innovations for hygiene products during in-cosmetics Global 2023 (for more information, visit booth X57). These include a powder for dilution, a dissolvable tablet and a concentrated powder. The technologies are designed to offer three ways to consume products in an eco-responsible way while keeping the same usage habits and adapting to everyone's lifestyle.

Powder for dilution: The powder for dilution (see INCI below) requires a step of mixing with water during cleansing to obtain a gel with texture and foaming power comparable to ordinary liquid products, the company reports. The product is said to be easily refillable and is supplied ready to use.

INCI: Plant-based Sugar (and) Xanthan Gum (and) Acacia Senegal Gum (and) Mays Starch Powder (and) Gluconolactone (and) Sodium Benzoate (and) Potassium Sorbate (and) Citric Acid (and) Surfactants (according to customer requirements in terms of black list and certifications): Sodium Lauryl Sulfate (and) Sodium Cocoyl Glutamate (and) Sodium Myristoyl Glutamate (and) Cocamidopropyl Betaine (and) Disodium Lauryl Sulfosuccinate (and) Sodium Lauroyl Glutamate. Preservative-free.

Dissolvable tablets: Tab&Care (see INCI below) is a dissolvable tablet comprising compressed powder derived from natural ingredients. It enables the delivery of specific dosages of product. The tablets are added to a bottle of water and dissolve in 24 hr to obtain a classic shower gel.

INCI: Plant-based Sugar (and) Xanthan Gum (and) Acacia Senegal Gum (and) Alginate (and) Gluconolactone (and) Sodium Benzoate (and) Citric Acid (and) Surfactants (according to customer requirements in terms of black list and certifications): Sodium Coco-sulfate (and) Sodium Cocoyl Glutamate. Preservative-free.

Concentrated powder: The company's concentrated cleansing powder (see INCI below) has been developed to immediately turn into generous foam upon contact with the water. Exfoliating and cleansing versions are available.

INCI: Plant-based Sugar (and) White Clay (Kaolin) (and) Mays Starch Powder (and) Surfactants (according to customer requirements in terms of black list and certifications): Sodium Lauroyl Glutamate (and) Sodium Myristoyl Glutamate (and) Cocamidopropyl Betaine (and) Disodium Lauryl Sulfosuccinate. Preservative-free.

Nuwen has focused on powder technologies for 35 years. In 2021, the company launched a range of powder hygiene products and in 2022, a dissolvable shower gel tablet. Nuwen aims to offer cosmetic brands a solution to reduce the water footprint of products.