Lubrizol Life Science Beauty (LLS Beauty) has announced Makeup for NONconformists, Chromatic Rules, a makeup concept that combines various readily biodegradable and high natural origin content ingredients to deliver performance and texture versatility.
Per the company, the Chromatic Rules concept reflects the evolution of eco-conscious consumers who demand more than traditional sustainable products can offer and at the same time expect the diversity of formats, design and textures in conventional makeup.
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The collection of formulations feature ingredients with newly tested benefits for makeup applications, including:
Kelo-Care diutan gum (INCI: Sphingomonas Ferment Extract), the main ingredient in the company's Matt-finish Watery Primer and Soft and Lift Mascara Primer formulations.
PemuPur STARTpolymer (INCI: Microcrystalline cellulose (and) Sphingomonas ferment extract (and) Cellulose gum), which offers stabilization for formulas such as the Glow-all-around Tinted Serum.
Oilkemia Alpha polymer (INCI: Hydrogenated Poly(C6-20 Olefin) (and) HDI/Trimethylol Hexyllactone Crosspolymer), which creates textures and thickens oil systems as part of Color-blazing Lip Jelly and Silky and Creamy Eyeshadow Stick formulas.
Chromatic Rules combines performance with sustainable properties to create makeup with sensory textures for nonconformists, per the company.
