7 Trends in Beauty — Blush Balm, Glaminatrix Cosmetics, Aliona Lash Serum and More

Each week, C&T uncovers trends in searches/hashtags related to cosmetics. Emerging this week are: Aliona Cosmetics and lash serum, MAC Cosmetics Bogota, Sriroop Cosmetics, Glaminatrix Cosmetics, Blush Balm, #blackgirlmagic, #koreanskincare and more. Following, we outline specific growth statistics for each and take a deep dive into three that caught our interest.

See last week's report on 6 trends in beauty.

1. Aliona Cosmetics, Aliona, Aliona serum, Aliona lash serum ... ("Breakout" = significant increase in interest)*
2. MAC Cosmetics Bogota (+2,650%)*
3. Sriroop Cosmetics (+900%)* (a center for cosmetic surgery, cosmetology in Hyderabad, India)
4. Glaminatrix Cosmetics (+200%)*
5. Blush Balm (+80%, past 2 yrs, Exploding Topics)
6. #blackgirlmagic (top tag: 27,000 posts, 80 million views, past 7 days, per TikTok) -  (According to a report from UConn Today, this term was coined in 2013 by social media influencer CaShawn Thompson to uplift and celebrate the accomplishments of Black girls and women).
7. #koreanskincare (#2 tag: 8,000 posts, 97 million views, TikTok)

*per Google Trends, past 7 days

Aliona Cosmetics and Lash Serum

According to Google Trends, searches on "Aliona Cosmetics" and variations thereof, especially for the brand's lash serum, are up "significantly" in the past seven days. In fact, of the top 15 queries, it took up 12 slots.

A recent interview with Harpers Bazaar Arabia introduced the 24-year old beauty enthusiast, Saudi-based creator and "social media sensation" (3+ million followers), Aliona, and highlighted her product. She explained that the Lash & Brow Growth Serum is the result of her personal attempt to grow her lashes with different serums, mixes and concoctions. The final formula is based on peptides and vitamins, "instead of hormones or only moisturizing agents," she stated.

According to the Aliona Cosmetics website, the main active is a three amino-acid peptide that stimulates collagen and keratin, resulting in reduced hair loss and making the eyelashes appear longer, fuller and stronger while promoting hair growth much as 121%.

Other highlighted ingredients include:

• myristoyl hexapeptide-16 (and) myristoyl pentapeptide-17, to increase eyelash length;
• biotin (vitamin B7), to stimulate new cell growth;
• Rosmarinus officinalis leaf extract, to increase circulation and aid in hair growth; and
• niacinamide (vitamin B3) (and) panthenol (vitamin B5), to smooth, moisturize and provide critical nutrients to hair.

Ingredients: Lash & Brow Growth Serum: Water (Aqua), Proplene Glycol, Panthenol, Glycerin, Rosmarinus Officinalis Leaf Extract, Chamomilla Recutita Flower Extract, Equisetum Arvense Extract, Salvia Officinalis Leaf Extract, Urtica Dioica Extract, Melissa Officinalis Leaf Extract, Humulus Lupulu Extract, Hydroxyehtylcellulose, Niacinamide, Tocopheryl Acetate, Biotinoyl Tripeptide-1, Myristoyl Hexapeptide-16, Myristoyl Pentapeptide-17, Biotin, Citric Acid, Phenoxyethanol, Ethylhexylglycerin.

Glaminatrix Cosmetics' 'Barely Basic' Color Palette

Searches on "Glaminatrix Cosmetics" are up 200% in the past week, Google Trends reports. This is likely due to the launch of the brand's new "Barely Basic" color palette. The palette is said to include four "sparkly, iridescent, duochrome toppers," in addition to four "intense metallics" and 12 "smooth pigmented mattes."

Founded by makeup artist Kaela Winning in 2017, the Australian-based brand is promoted as vegan, cruelty free, handmade, "elevated cosmetics with a unique flair.

Ingredients: Silica, Mica, Talc, Ethylhexyl Palmitate, Octyldodecanol, Isononyl Isononanoate, Kaolin, Synthetic Fluorphlogopite, Dimethicone, Calcium Aluminum Borosilicate, Polymethyl Methacrylate, Magnesium Stearate, Nylon-12, Boron Nitride, Calcium Sodium Borosilicate, Aluminum Starch Octenylsuccinate, Trimethylsiloxysilicate, Octyldodecyl Stearoyl Stearate, Hydrogenated Polyisobutene, Polymethy|silsesquioxane, Caprylic/Capric Triglyceride, Tin Oxide, Phenoxyethanol, Tocopheryl Acetate, Ethylhexylglycerin, Caprylyl Glycol. May Contain: Iron Oxides (Cl 77491, Cl 77492, Cl 77499), Titanium Dioxide (Cl 77891), Bismuth Oxychloride (Cl77163), Yellow 5 Lake (Cl 19140), Red 40 Lake (Cl 16035), Aluminum Powder (Cl 77000), Red 7 Lake (Cl 15850), Blue 1 Lake (CI 42090), Food Yellow 13:1 (Cl 47005:1), Red 27 Lake (CI 45410), Manganese Violet (Cl77742), Black 2 (Cl 77266), Ferric Ammonium Ferrocyanide (Cl 77510), Red 28 (Cl 45410).

Blush Balm to 'Melt' into Skin

Finally, according to the source Exploding Topics, interest in "blush balm" has increased 80% in the past two years. This product can be described as a type of cream blush designed to "melt into the skin." Such products are intended for easy application, offer nourishing properties and provide a natural, radiant look with minimal effort.

An example blush balm is About-Face's Cheek Freak Blush Balm, described as lightweight and ultra creamy, gliding onto skin for buildable coverage. Per the company, the "transformative, cushiony formula melts onto skin for a diffused, natural finish." The product includes hyaluronic acid and meadowfoam seed oil to nourish skin.

Ingredients: Isodecyl Isononanoate, Silica, Octyldodecyl Stearoyl Stearate, Isodecyl Neopentanoate, C12-15 Alkyl Benzoate, Synthetic Wax, Methyl Methacrylate Crosspolymer, Limnanthes Alba (Meadowfoam) Seed Oil, Dicalcium Phosphate, Synthetic Fluorphlogopite, CI 77891 (Titanium Dioxide), CI 15850 (Red 6), Tocopheryl Acetate, CI 77492 (Iron Oxides), Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Ricinus Communis (Castor) Seed Oil, CI 15850 (Red 7 Lake), CI 42090 (Blue 1 Lake), Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate, Hydrogenated Castor Oil.

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