The cosmetics and personal care market has experienced booming demand for products that reduce hair loss and improve hair health à la the "skinification" of hair and scalp. This mirrors an earlier push to improve skin health; boosting radiance, brightening imperfections, balancing the microbiome, etc. Add to this the long-standing preference for naturals and movement toward fermented ingredients, along with the newly emerging interest in exosomes and body care, and you have a high-level view of select peaks across today's beauty market landscape. Concepts such as these will be highlighted at in-cosmetics Asia, coming Nov. 5-7, 2024, to the BITEC venue in Bangkok. Following is an overview.
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The cosmetics and personal care market has experienced booming demand for products that reduce hair loss and improve hair health à la the "skinification" of hair and scalp. This mirrors an earlier push to improve skin health; boosting radiance, brightening imperfections, balancing the microbiome, etc. Add to this the long-standing preference for naturals and movement toward fermented ingredients, along with the newly emerging interest in exosomes and body care, and you have a high-level view of select peaks across today's beauty market landscape. Concepts such as these will be highlighted at in-cosmetics Asia, coming Nov. 5-7, 2024, to the BITEC venue in Bangkok. Following is an overview.
See our related report on 8 additional ingredients you'll find at in-cos Asia in 2024.
1. WKPep Pro-Hair Peptide
Winkey Technology's WKPep Pro-Hair (INCI: Biotinoyl Tripeptide-1 (and) Chrysin (and) Oleanolic Acid (and) PEG-40 (and) Water (Aqua) (and) Butylene Glycol ) is described as a synergistic complex consisting of active peptide, oleanolic acid from olive oil leaf and chrysin extracted from citrus plants. It is said to effectively mitigate hair loss, increase hair density and improve hair thickness. The product reportedly stimulates adhesion protein growth to protect hair follicles, inhibits 5α-reductase from reducing testosterone to dihydrotestosterone (DHT), and improves scalp micro-circulation.
2-3. Lactosome 55 Exosomes for Skin, Metamo PAE for Hair Growth
J2KBio Co., Ltd.'s, Lactosome 55 (INCI: Lactobacillus Ferment (or Lactobacillus Extracellular Vesicles)) is a skin care active made of exosomes obtained from Lactobacillus brevis J2K-55, first isolated from the water radish kimchi of Jeju Island in Korea. The biofermented ingredient reportedly improves skin barrier function, supports wound healing and boosts skin brightening.
In addition, the company's Metamo PAE natural active (INCI: Butylene Glycol (and) Water (Aqua) (and) Plantago Asiatica Extract) can reportedly promote hair growth by enhancing the activation of hair growth factors; more specifically, by increasing the expression of β-catenin and CREB. It is extracted using the company's J2K Metacare technology.
J2KBio Co., Ltd., will highlight select ingredients at the in-cosmetics Asia Innovation Zone, sponsored by Mibelle Biochemistry and Cosmetics & Toiletries.
4. Hesthetic’s Mustard Seed Oil for Skin Health, Anti-inflammation
Hesthetic Life, Pvt., Ltd.’s, Mustard Seed Oil is cold-pressed in the company's GMP-certified facility from moringa grown in Rajasthan India. Rich in monounsaturated fats (MUFA), polyunsaturated fats (PUFA) and omega-3 fatty acids, with high levels of erucic acid and alpha-linolenic acid, the oil is said to aid in digestion, improve skin health and impart anti-inflammatory properties.
Numerous benefits for skin and hair include the following, among others:
- Cleansing, exfoliating, resurfacing, anti-aging/wrinkling, controlling sebum, reducing hyperpigmentation, smoothing, firming, lifting, soothing, illuminating, moisturizing and tightening skin;
- Protecting against heat and color fading, conditioning, controlling frizz, providing scalp care, reducing dandruff, improving growth and density and more in hair; and
- Strengthening nails, providing pollution protection, reducing dark under-eye circles and puffiness, self-tanning and imparting antioxidant, antimicrobial, sanitizing and anti-stretch mark properties.
5. Vivacité Radiance Ginseng Gold Serum
Oriental Soul's Vivacité Radiance Ginseng Gold Serum is described as an advanced, AI smart farm organically grown serum, with 25,000 ppm (50% of ingredients) derived from ginseng. The powerful formula offers anti-aging, anti-oxidant and anti-inflammatory benefits. Its dual functionality provides both anti-wrinkle and whitening effects, boosting collagen, reducing fine lines and enhancing skin elasticity for a radiant, youthful complexion. Ideal for all skin types, it is "the ultimate solution for luminous, healthy skin."
Key ingredients include:
- Ginsenoside to revitalize skin cells and provide moisture;
- Hydrolyzed collagen, to support skin rejuvenation and enhance skin elasticity;
- 24K pure gold, incorporated as an anti-inflammatory and antioxidant, and for a healthy, glowing complexion;
- Alginic acid extracted from kelp, cava and rhubarb, to fortify skin resilience; and
- A D-panthenol recovery complex comprising D-panthenol, vanilla fruit, Indian gooseberry and juniper berry.
6. Estogel M Sensorial Supramolecular Thickener
EstoGel M (INCI: Castor Oil/IPDI Copolymer (and) Caprylic/Capric Triglyceride), from PolymerExpert, is a naturally derived oil-gelling polymer. According to the company, this intelligent rheology modifier gels polar to medium polar oils. It is described as, "a new generation of oil thickening agents based on supramolecular chemistry (short chains of polymers linked with hydrogen bondings), resulting in a light and silky touch on the skin."
7-8. Skin-firming Imdermalab V-CoraTight and V-Equib for Intimate Care
ImDerma Laboratories Co., Ltd.'s, Imdermalab V-CoraTight non-polymeric, marine-origin anti-aging ingredient (INCI: Water (Aqua) (and) Hydrolyzed Collagen (and) Caulerpa Lentillifera Extract (and) Hydrolyzed Coral (Nephthea Columnaris Extract) (and) Isopentyldiol (and) Butylene Glycol (and) Propanediol (and) 1, 2-Hexanediol (and) Caprylhydroxamic Acid) is said to impart "instant" (in just 2 min) and "long-acting" lifting and firming effects.
Furthermore, the company's V-Equib ingredient (INCI: Water (Aqua) (and) Lactic Acid (and) Citric Acid (and) Sodium Lactate (and) Sodium Citrate (and) Mannose (and) Inulin (and) Soy Isoflavones (and) Vaccinium Macrocarpon (Cranberry) Fruit Extract (and) Hydroxyethylpiperazine Ethane Sulfonic Acid (and) Butylene Glycol (and) Hexamidine Diisethionate) is designed to restore vaginal health by improving lactic acid bacteria growth. The non-antibiotic can reportedly repress 99.9% of vagina pathogens 8 hr after use, with long term effects for up to 24 hr.
9. Optimized CICA OS 2 for Skin Soothing, Repair
Guangxi Changzhou Natural Pharmaceutical Co., Ltd., reports it has resolved the problems of dissolving and applying Centella asiatica with its CICA OS 2 product, an improved Centella asiatica that is neither water-soluble nor oil-soluble but can be used in the oil phase of formulations. At 2%, the ingredient is said to impart soothing, anti-inflammatory, skin repair, firming, moisturizing and hydrating effects while reducing minor wrinkles.
10-11. Vegan DDS TXA Skin Brightener, Exo FDS FolliXield Anti-hair Loss Exosomes
INdermal by Nanovex Biotechnologies presents its Vegan DDS Tranexamic (TXA) ingredient (INCI: Water (Aqua) (and) Mannitol (and) Phosphatidylcholine (and) Glycerin (and) Tranexamic Acid (and) Cetyl Alcohol (and) Decyl Glucoside (and) Potassium Sorbate (and) Sodium Benzoate (and) Niacinamide (and) Xanthan Gum (and) Sodium Chloride).
Per the company, tranexamic acid is used in cosmetics to reduce pigmentation by interrupting melanogenesis and acting on keratinocytes to prevent blemishes caused by external factors. It also reportedly diminishes increased vascularization common in hyperpigmentation, and when combined with niacinamide, it can form a potent treatment for blemishes that is especially effective against photo-induced pigmentation, such as melasma and liver spots.
Finally, the company's Exo FDS FolliXield biomimetic exosomes (INCI: Water (Aqua) (and) Glycerin (and) Phosphatidylcholine (and) Mannitol (and) Methylpropanediol (and) Trifolium Pratense Extract (and) Caprylyl Glycol (and) Ethylhexylglycerin (and) Sorbitan Oleate (and) Betasitosterol (and) Acetyl Tetrapeptide-3 (and) Phenylpropanol (and) Potassium Sorbate (and) Cetrimonium Chloride (and) Phytosphingosine) featuring acetyl tetrapeptide-3 and red clover extract are reportedly known for their synergistic effects in preventing hair loss.
Per the company, acetyl tetrapeptide-3 strengthens hair roots by boosting collagen production and enhancing elasticity and resistance to breakage, while red clover extract stimulates scalp circulation and hair cell production, promoting thicker growth. Their combined anti-inflammatory and antioxidant properties soothe the scalp and enhance hair growth.
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