Lipotle, a burrito-proof lip stain kit from Chipotle and Wonderskin, is beauty's latest novel collaboration. The launch follows a 2021 collab between the burrito chain and e.l.f. Cosmetics.
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Lipotle, a burrito-proof lip stain kit from Chipotle and Wonderskin, is beauty's latest novel collaboration. The launch follows a 2021 collab between the burrito chain and e.l.f. Cosmetics.
The collaborations make sense for beauty brands seeking to tap into teen/Gen Z shoppers. In its spring 2024 survey, Piper Sandler reported that 9% of teens cited Chipotle as their favorite restaurant, ranking the chain #3 overall.
Lipotle's Guac-proof Stain Launch
The Lipotle Wonder Blading Lip Stain Kit retails for $29 (free shipping), $40 CAD (plus $5.99 shipping) and £28 (plus £3.99 shipping). Free shipping is available in the U.S. only.Wonderskin/Chipotle
Lipotle will be available on wonderskin.com iand eu.wonderskin.com for fans in the U.S., U.K. and Canadian markets starting Tuesday, July 30, 2024, at 9:00 a.m. PDT.
The Lipotle lip stain is "guac-proof" and formulated in a peelable green colorway; when peeled off, the masque will reveal a new nude-pink lip stain payoff.
How it works:
- Users can apply the limited-edition Lipotle Lip Stain Masque like a lip gloss and let the green, foil-inspired masque set for 30 seconds for a softer color or wait 60 seconds for a bolder color.
- Users then spray the brand's Wonder Blading Activator onto the masque to seal in the pigments so they do not fade or smudge for up to 10 hours.
- Finally, users peel the lip masque and reveal the nude rose color of Lipotle.
Behind the Chipotle x Wonderskin Collaboration
Users peel the lip masque and reveal the nude rose color of Lipotle.Wonderskin/Chipotle
"We are thrilled to team up with Chipotle for our very first brand collaboration, unveiling a limited-edition shade of our viral Wonder Blading Lip Stain," says Marina Kalenchyts, brand director of Wonderskin. "This partnership is a perfect blend of two trailblazing brands, both passionate about delivering top-notch, sought-after products as well as building loyal and robust communities. By merging Chipotle's bold, flavorful essence with Wonderskin's revolutionary beauty technology, we're creating a one-of-a-kind experience and product that will captivate and delight our customers like never before."
