Estée Lauder, a brand of The Estée Lauder Companies Inc., is launching in the U.S. Amazon Premium Beauty store, bringing its skin care and makeup and fragrances to U.S. based Amazon shoppers.
The brand is also debuting a Virtual Foundation Tool, exclusive to Amazon, at amazon.com/findyourdoublewear, allowing Amazon customers to compare multiple shades of foundation virtually, find their shade and add it directly to their Amazon shopping cart.
The brand says this tool is designed to guide Amazon customers to their preferred Double Wear shade from more than 55 options.
In the Estée Lauder Amazon Premium Beauty store, customers can find other popular products from the brand, including:
- Advanced Night Repair Serum
- Beautiful Magnolia Eau de Parfum
- Bronze Goddess Eau Fraîche
- Pure Color Lipstick
The brand's makeup and fragrance gift sets, including the Fragrance Treasures Gift Set, are also featured in Amazon’s 2024 Holiday Beauty Haul, which is running now through November 3, 2024.
Justin Boxford, global brand president, Estée Lauder, says, “The launch of Estée Lauder in Amazon Premium Beauty marks a huge milestone for our brand as we bring our high-performance products and advanced skincare science to Amazon customers in the U.S. We are excited to introduce our night science expertise, skin tone authority and iconic fragrances to Amazon’s highly engaged, multi-generational beauty community, providing them with an elevated, high-touch experience to discover our best-in-class hero products.”
Melis del Rey, general manager, beauty, baby and beauty technology, Amazon U.S. Stores, says, “Throughout 2024 we have been working with The Estée Lauder Companies to launch several of their unique and cherished beauty brands in Amazon Premium Beauty, with the launch of Estée Lauder’s flagship brand today as a particularly significant milestone in that journey.”
