Walgreens’ New Skin Care Brand Dupes Laneige, Sol De Janeiro, Glow Recipe, The Ordinary and More

Walgreens new dupe skin care line features nine products all priced under $23, about 50% less than their brand name counterparts. The goal of this product launch is to offer affordable and quality alternatives to some of the best selling products within the prestige/prestige/high-efficacy skin care market. Walgreens is one of the most popular retailers for consumers looking for affordable skin care, hair care, body care and cosmetics.

The full range of products from the new Walgreens skin care line includes:

• Niacinamide Serum - The Ordinary dupe
• Collagen Serum - The Ordinary dupe
• Hyaluronic Acid Serum - The Ordinary dupe
• Vitamin C Serum - The Ordinary dupe
• Gentle Cleanser - Youth To The People dupe
• Watermelon Aha Mask - Glow Recipe dupe
• Body Butter Firming Cream - Sol de Janeiro dupe
• Moisturizing Facial Cream - Kiehl’s dupe
• Hydrating Lip Mask - Laneige dupe

As this industry is no stranger to dupes, Walgreens is taking advantage of consumers’ interest in affordable alternatives to popular beauty products through the release of their newest private label skin care line.

“As we sharpen our focus in areas such as women’s health and beauty, our new premium skin care line is a game-changer for those who crave luxury but are mindful of their budget,” says Heather Hughes, group vice president and general merchandise manager for health and beauty at Walgreens. “Compared to the current price of similar premium skin care products listed on brand websites, the online prices of our new Walgreens premium skin care products are at least 50% less expensive, making high-quality skin care more accessible. It’s our way of delivering personalized solutions that don’t break the bank and we invite our customers to see for themselves.”