Givaudan debuts Bloomful* Splash and Bloom Drops, two solutions designed to enhance the olfactory perception of hair and personal wash products.
The two solutions are part of Givaudan's Bloomful platform, said to define and measure the bloom in various applications, by triggering a captivating bloom effect during two key moments: when the fragrance becomes instantly noticeable to one's olfactory senses, and when the fragrance fills the surrounding space.
Bloomful Splash is designed to offer consumers a "mesmerizing journey," amplifying and boosting the ‘bloom’ outcome, to intensify the fragrance, elevating the overall shower routine.
Bloom Drops is a collection of six perfumery accords infused with Givaudan's signature captives to deliver a superior ‘bloom’ impact.
Philippe Poirier, head of Global Fragrance Technology said, “Bloomful Splash, a patent-pending innovation, represents a significant advancement in fragrance technology. It is the result of developing a ‘bloom’ olfactory effect at both the ingredient level with Bloom drops and composition levels with Bloomful Splash, combined with our expertise in optimizing creation rules for optimal performance.”
*Bloomful is a trademark of Givaudan
