Estee Lauder has joined Tik Tok. The platform has been a beauty powerhouse, spawning its own generation of beauty influencers, some of which have even launched their own brands.
In its inaugural message, the brand declared:
Guess what? Estée Lauder is now on TikTok�� If you want it, you can get it! Link in bio to shop now! �� #beauty #makeup #skincare