The gel moisturizer market is projected to grow at a significant CAGR of 7.3% from 2023 to 2030, per DataDive Research Pro. Lightweight, non-greasy gel formulas typically incorporate components such as hyaluronic acid, aloe vera, glycerin and botanical extracts to maintain the balance of moisture in skin, improve skin texture and improve general health, Verified Market Reports reports. Kenvue's Aveeno Positively Radiant Daily Gel Facial Moisturizer provides an excellent example.
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The gel moisturizer market is projected to grow at a significant CAGR of 7.3% from 2023 to 2030, per DataDive Research Pro. Lightweight, non-greasy gel formulas typically incorporate components such as hyaluronic acid, aloe vera, glycerin and botanical extracts to maintain the balance of moisture in skin, improve skin texture and improve general health, Verified Market Reports reports. Kenvue's Aveeno Positively Radiant Daily Gel Facial Moisturizer provides an excellent example.
Aveeno Positively Radiant Daily Gel Facial Moisturizer
The Aveeno brand Positively Radiant Daily Gel Facial Moisturizer features soy, which per the company is clinically proven to even out skin tone and texture. As Kenvue explains, soy extract imparts moisture and contains antioxidants, proteins, lipids and carbohydrates that boost radiance and brighten skin. Soy flour also improves skin texture and helps even out skin tone.
The product additionally incorporates hyaluronic acid for skin benefits. According to the company, the product visibly transforms dull skin, making it brighter and more radiant, and provides moisturizing effects that last 48 hr. The hypoallergenic formula omits fragrance and reportedly is designed to be gentle on skin.
Gel Moisturizer User Reviews
Following are example user reviews (edited for style), selected for their anecdotal insights on product form and function. (Note that as with most products, the user feedback on the company website is mixed.)
- I started using this after seeing my dermatologist for acne. ... Two weeks into using positively radiant gel my skin was dewy/glowing and crystal clear. Not a single pimple/bump or sign of inflammation and I am beyond shocked but so happy. ...
- I have very sensitive combination skin so I am always very nervous about trying new products. This one is a very simple formula that did not result in major breakouts on my face. There were certainly a couple of blemishes that came up within the first week just as my skin got used to the formula, but they quickly went away and did not return. This is a good moisturizer for the night time as it does definitely lock in more moisture. ...
- Please do not discontinue this gel moisturizer. It is effective in giving my face a glowing clear radiance and goes on evenly and is perfect base for foundation. It dries quickly but is not oily. I am 70 years old and have tried many brands (some very expensive) but this gel moisturizer far exceeds any I have used.
- I love how Aveeno- Positively Radiant Moisturizing Gel makes my skin feel. The gel is lightweight, easy to apply and dries quickly. My skin feels silky smooth and soft after applying the gel with no greasy feeling.
GelMoisturizing Gel Ingredients
Kenvue's full ingredient disclosure (on the website) interestingly is broken down into two parts, outlining the reason for each ingredient, as shown below. The two parts are labeled as: 1) ~95% of the formula is selected to benefit the skin; and 2) ~5% of the formula is selected to protect the product.
~95% of the formula is selected to benefit the skin
- Glycine soja (soybean) seed extract/hero ingredient: also known as soy flour, this ingredient is clinically proven to even skin tone and texture.
- Water: This ingredient helps provide desired consistency and supports optimal application experience.
- Glycerin: This ingredient works with other ingredients to moisturize skin. Derived from vegetable oil.
- Dimethicone: This ingredient works with other ingredients to moisturize skin.
- Dimethicone crosspolymer: This ingredient works with other ingredients to moisturize skin.
- Synthetic beeswax: This ingredient works as a barrier to lock moisture in the skin.
- Dimethiconol: This ingredient acts as an emollient to give the product a smooth, silky feel.
- Sodium hyaluronate: This ingredient helps condition the skin by increasing water capacity and moisture.
- Ethylhexylglycerin: This ingredient works with other ingredients to moisturize skin.
- Silica: This ingredient helps absorb excess oil on the skin.
- Mica: This ingredient works with other ingredients to improve the appearance of skin radiance.
~5% of the formula is selected to protect the product
- Cetearyl olivate; sorbitan olivate: These ingredients work together to help the ingredients in the product from separating and gives it a consistent texture.
- Polyacrylamide; laureth-7; C13-14 isoparaffin: These ingredients help give the product a consistent texture and make it easy to apply.
- Phenoxyethanol: This ingredient helps keep products free from harmful bacteria growth.
- Chlorphenesin: This ingredient helps keep products free from harmful mold and yeast growth.
- Carbomer: This ingredient helps keep the product from separating and gives it a consistent texture.
- Sodium hydroxide: This ingredient is specifically used to create the ideal pH.
- Titanium dioxide: This ingredient helps give the products an opaque appearance.
- < 1% Fragrance: This special blend of fragrances has been designed to complement the product experience and minimize fragrance allergens and irritants.
- Fragrance: Provides a light, gentle scent.
