Skin Pigmentation 2.0: May 2024 Beauty Trend Tracker

Givaudan Active Beauty's Illuminyl 388 is an augmented green tea polyphenol (EGCG; epigallocatechin gallate) prebiotic skin brightening active with universal efficacy against skin pigmentation for all skin types.
Givaudan Active Beauty's Illuminyl 388 is an augmented green tea polyphenol (EGCG; epigallocatechin gallate) prebiotic skin brightening active with universal efficacy against skin pigmentation for all skin types.
kokliang1981 at Adobe Stock

Online searches for “hyperpigmentation” peaked in the last 12 months, per Google Trend data.

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