Rich Pickings in Asia for Natural and Organic Brands

in-cosmetics, Asia 3-5 November 2015, Halls 101 – 103, BITEC Bangkok, Thailand

Natural and organic cosmetic products now account for 3% of all cosmetic sales across the world*. However, with these sales predominantly in the western world, there is huge growth potential for natural and organic products within the pan-Asian market, with forecasts predicting double-digit rises with revenues to pass the $1bn mark in the next two years¹.

In a recent report prepared exclusively for in-cosmetics Asia 2015 by Organic Monitor it’s stated that most Asian consumers are not aware of the differences between natural and conventional cosmetics and that natural products are also not generally available in most retailers that have cosmetics and toiletries.

However, helping to fuel demand for natural and organic products in Asia is the fact that the entire region is buoyed by economic prosperity, with the IMF reporting that Asian economies will lead world growth this year, expanding at 5.6 per cent pace. China already has the fourth largest market for organic foods in the world and natural and organic cosmetic sales have been expanding at double- digit rates in Asia partly because of rising incomes.

According to Organic Monitor this rapid growth is also as a result of Asian consumers becoming increasingly concerned about chemicals such as parabens, Sodium Lauryl Sulphate (SLS), aluminium salts, phthalates and petroleum-based ingredients. This has led to an increase in the distribution of natural and organic products, with established and new entrants increasingly being listed in department stores, beauty retailers, pharmacies and duty-free outlets. The introduction of a number of “concept stores” for natural cosmetics, has also helped to increase the number of dedicated sales outlets for natural cosmetics and also raise the profile of the brands, stimulating consumer interest.

Reflecting one of the biggest global trends in the personal care ingredient industry today, this year’s in-cosmetics Asia event is set to introduce an overall show theme of ‘Natural and Organic’. A Super Product Trail designed to guide visitors to 20 innovative natural and organic ingredients at the show, will make it easy for delegates to target their visit and come away with plenty of ideas and insights.

To guide visitors through the many issues and challenges they face when targeting the Asian market with natural and organic products, Organic Monitor will be hosting a roundtable discussion on overcoming industry challenges with natural & organic cosmetics. The marketing and information services company will also run two workshops (co-located with in-cosmetics Asia): Asia in the global market for natural & organic cosmetics on November 3 and natural & organic cosmetic ingredients: a dummy’s guide on November 5.

To complement this activity, an informative trend report on the global natural and organic market will also be made available to download free of charge for all in-cosmetics Asia registered visitors.

Sarah Gibson, Exhibition Director, in-cosmetics Asia said: “The growth potential for natural and organic cosmetic products within Asia is huge, which is why it was crucial that we reflected this in our show programme this year. The great insight visitors will be able to gain will mean they will be leaving the show equipped with the knowledge and practicalities of launching or updating products that take advantage of this rapidly growing trend.”

Register for in-cosmetics Asia (Bangkok, 3-5 Nov) and download the free natural and organic report here: www.in- cosmeticsasia.com.

For further details visit http://www.in-cosmeticsasia.com/

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¹Organic Monitor – ‘Natural & Organic Cosmetics Market Briefing’ 2015

*Source: Organic Monitor

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