The global market for hyperpigmentation treatments was valued at US $5.1 billion in 2022 and is estimated to reach $10.5 billion by 2032 (7.5% CAGR 2023 - 2032), per Allied Market Research. The firm attributes this projected growth to several factors: a rise in awareness about skin care, the impact of social media and technological advancements, among others. One new launch in this space, particularly designed for melanin-rich skin, is Unilever's Shea Moisture Vitamin C & Niacinamide Even Tone Antiperspirant Deodorant Stick, which we highlight here.
The global market for hyperpigmentation treatments was valued at US $5.1 billion in 2022 and is estimated to reach $10.5 billion by 2032 (7.5% CAGR 2023 - 2032), per Allied Market Research. The firm attributes this projected growth to several factors: a rise in awareness about skin care, the impact of social media and technological advancements, among others. One new launch in this space, particularly designed for melanin-rich skin, is Unilever's Shea Moisture Vitamin C & Niacinamide Even Tone Antiperspirant Deodorant Stick, which we highlight here.
Shea Moisture Vitamin C & Niacinamide Even Tone Antiperspirant Deodorant Stick
Unilever's Shea Moisture Vitamin C & Niacinamide Even Tone Antiperspirant Deodorant Stick is reportedly designed for melanin-rich skin needs.
According to the company, the product delivers skin benefits while helping to visibly even skin tone with daily use and providing 48-hr sweat and odor protection. The product features a fresh peach and grapefruit citrus scent.
Additional highlights include:
- Black dermatologist approved,
- Invisible application,
- No parabens or mineral oil and
- Non-irritating formula using Fair Trade shea butter.
A Note on Skin Brightenening Formulations
It is important to note, according to DeHaven, when it comes to formulating evening and brightening skin care, addressing multiple pathways is more efficient than incorporating only one mechanism. This provides several advantages:
- The use of ingredient combinations that are gentler to skin;
- Increased effects due to mechanistic potentiation from multiple actives at several sites; and
- Better tolerability for skin, especially skin of color, with less risk of post-inflammatory hyperpigmentation.
Shea Moisture AP/Deo Stick User Feedback
Regarding the efficacy of Unilever's Shea Moisture Vitamin C & Niacinamide Even Tone Antiperspirant Deodorant Stick, following are a few anecdotal examples from user testimonials on the brand website (edited lightly).
- I slowly begin to see a difference in lightening of my arm pits. I think I probably need something with a bit more niacinamide but overall this was very effective.
- Hydrating and smoothing for my dark marks...The even tone has really been helping out my hyperpigmentation in between my thighs, I will keep this product in my stash.
- I like how this product glides on seamlessly and leaves no residue on my clothing.
- I definitely see a difference in my underarms and would use again and again. I would recommend to anyone with discoloration under there arms.
Ingredient Disclosure: Shea Moisture Vitamin C & Niacinamide AP/Deo Stick
(As of Sept. 15, 2024): Water (Aqua), Synthetic Wax, Cyclopentasiloxane, Glycerin, C12-15 Alkyl Benzoate, Niacinamide, Calcium Chloride, Fragrance (Parfum), Cetyl PEG/PPG-10/1 Dimethicone, Glycine, Helianthus Annuus (Sunflower) Seed Oil, Butyrospermum Parkii (Shea) Butter, Hippophae Rhamnoides Fruit Extract, Hydroxystearic Acid, Citronellol, Limonene.
