Keys Soulcare is teaming up with Amazon Alexa to exclusively offer Echo customers holistic beauty and wellness rituals.
Narrated by Keys Soulcare founder Alicia Keys, customers can hear inspiring words, music and beauty and skin care tips, as they learn more about the brand and its line of derm-developed product offerings that focus on wellness being for beauty. To enable the theme on Echo devices, customers can say, “Alexa, enable the Keys Soulcare theme.”
After enabling the Keys Soulcare theme, Alexa customers will find personalized inspiration, education and fun enlightening content that will infuse the Alexa experience with love, light and soulcare including:
- Uplifting Affirmations
- Soulcare Beauty & Skincare Tips
- Skincare Ritual Finder Quiz
Here are a few of the questions customers can get answered from Alexa once the Keys Soulcare theme is enabled:
- “Alexa, find my skincare ritual”
- “Alexa, give me an affirmation”
- “Alexa, get ready with Soul”
- “Alexa, give me a Soulcare tip”
- “Alexa, what time is it?”
- “Alexa, set a 9:00 am yoga alarm”
- “Alexa, set a 30-minute self-care timer”
- “Alexa, remind me to reflect every day”
- “Alexa, shop for Keys Soulcare”
- “Alexa, hello”
Keys said, "With our new Alexa experience, we’re bringing the philosophy of Keys Soulcare and infusing it into people’s daily lives, helping them to create empowering beauty rituals that nurture their whole selves. There is so much power in a voice—and this experience puts time in your day to take care of you while having some fun—I am filled with gratitude to connect with Alexa users in this special way.”
Kory Marchisotto, chief marketing officer, e.l.f. Beauty and president, Keys Soulcare, said, “My soulcare is listening to the soulful voice of Alicia and we’re thrilled to be the first in beauty to give Alexa customers this unique experience. Alicia exudes life, light and energy wherever she goes, and with Alexa, Alicia can connect with the community in positive and authentic ways.”
