Formula Focus: Natural Hydrating Conditioner

Jun 14th, 2024

INOLEX, Incorporated

Naturally Curly Soft Hair Inolex Feature Formula Adobe Stock 533226545

Image by Liubov Levytska at Adobe Stock

Editor's note: The products highlighted in our Formula Focus series are chosen at the editor's discretion and demonstrate key ingredients used by the given supplier to create it.

This 100% natural rinse-off formulation by Inolex not only conditions and strengthens all hair types, but also is designed to support the health of the planet thanks to AminoSensyl Ultra MB (INCI: Cetearyl Alcohol (and) Brassicyl Valinate Esylate). The ingredient recently won the 2024 C&T Allē Award for Most Significant Hair & Scalp Care Base Ingredient.

For more on this ingredient, check out our video interview.

The ingredient replaces BTAC and is said to provide equivalent conditioning and strengthening power while giving formulations a beautiful gloss and ultra-smooth texture. It hydrates hair and creates smoother, more defined and frizz-free curls. The power of this amino lipid technology can nourish hair while also taking care of the environment, thanks to its non-permanent charge.

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A new collagen era for hair care with Col-Frag remastered™

Col-Frag remastered™ is a type I collagen fragment produced in Wild plants as biofactories through vertical farming, that provides volume, gloss and facilitates combing.

woman in mirror examining scalp stressed long red hair

How a Kudzu Isoflavone Tonic Mitigates Female Hair Loss

Kudzu isoflavones were explored in vitro for the potential to signal the hair growth cycle in dermal papilla. Promising results led to the development of an anti-hair loss tonic using kudzu root extract, which was tested in vivo in 40 Chinese women.

Jojoba Desert CT Branded Content 10-14-24

Jojoba Desert CT Branded Content 10-14-24

In 2022, Lignopure commissioned the first GMP-compliant plant for lignin conversion, reportedly achieving the ability to recycle 90,000 kg of lignin annually.

Beauty Alternatives: Ingredient Trends

From upcycled technologies to improved oil-in water formulations, emerging ingredients are taking beauty to the next level.

Vytrus’ plant biotechnology-derived Baolift skin care technology reportedly simulates the facial rejuvenating impacts of a fitness workout.

New Beauty Ingredient Trends: from Functional Water to Fit Skin

From Amazonian biotech to ultra-fine bubble technology, emerging cosmetic ingredients are pushing the boundaries of functions and claims.

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Kalichem’s Unicorns: 100% Green Conditioning & Olive-upcycled Surfactant

Kerashaft Alab: 100% green quat outperforming synthetic quats, tested on Caucasian and Afro hair. Olive based upcycled surfactant able to incorporate high loads of oil in cleansing formulations.

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Boost hair density & reduce graying with ALGAKTIV® Densidyl!

Transform hair care with ALGAKTIV® Densidyl! Clinically proven to boost hair density by 11% and add equivalent to 10,200 new hairs in 5 months, masters emotions and exposome. Sustainable, powerful, and disruptive!

'All participants had a physical count of their hair by a blinded clinician at baseline, 12 and 24 weeks, and the results were also confirmed with blinded photo-grading,' says Jay Small, a trichologist and cofounder of Arey. 'There was a statistical significance between active and placebo groups at both the 12 and 24 week mark.'

Arey's 'The System' Cuts Gray Hair Growth and Boosts Repigmentation by Combatting Canities: New Clinicals

"Vitamin and mineral deficiency, along with oxidative stress from factors like sun and chemical exposure, contribute to hair losing pigment and turning gray," says Jay Small, a trichologist and cofounder of Arey.

CEO and Founder of CLOUD, Carolyn Aronson

Founder of It’s a 10 Launches Cloud, a New Mass-Market Hair Care Brand

Luxury hair brand It’s a 10 is launching a new brand, Cloud, in January of 2025. The brand’s hair care products will be available for purchase at 3,500 retail locations across the United States.

Stephenson Durasoft stock art oil in vial background leaf natural cosmetic concept

Stephenson Presents Durasoft Range of Naturally Derived Polyglyceryl Esters for Skin, Hair Care

The Durasoft range of mild and effective solutions is said to be ideal for use as w/o or o/w emulsifiers to create stable emulsions, as solubilizers, as emollients or as foam boosters.

According to P2 Science, Citropol polymeric emollients mark a significant milestone in beauty industry innovation as the first new liquid polymeric emollients launched since silicones.

P2 Science Debuts 2 Upcycled Ingredients for Beauty and Personal Care: Citropol DE-4 & Citropol V6

Citropol is a portfolio of natural-based ingredients made from upcycled forest-derived terpenes, designed to be biodegradable for sustainability from start to finish.