Boka, positioned as "the mindful oral care brand," has rolled out its Restore Citrus Mint Mouthwash Tablets that are activated by saliva to promote a healthy oral microbiome and boost overall immunity.
The on-the-go tablets infuse tangy and clean flavors of citrus, wild mint and peppermint oil to freshen breath, while xylitol naturally sweetens and strengthens oral health, and green tea extract provides antioxidant benefits.
The product incorporates hydroxyapatite and a beneficial probiotic powder to maintain a balanced oral microbiome and soothe gums.
See related story on oral care moving beyond hygiene.
Key Mouthwash Tablet Benefits
Key benefits include:
- Safe for sensitive teeth, with hydroxyapatite (HA) to remineralize and strengthen enamel;
- Probiotics to balance the oral microbiome;
- Portable, on-the-go container; and
- Easy to use: chew, swish and smile.
See free archived e-book on elevating oral care.
Hydroxyapatite Replaces Fluoride
"We are trading out fluoride for HA, the mineral that makes up enamel used to remineralize teeth," the company reports, on its website. It adds, "Our formula is gluten and water-free, stripping [the] mouth of more than 700 species of microbes."
[update] Mouthwash Evolves
Sarah Mountcastle Mitchell, head of marketing at Boka, shared thoughts on the changing mouthwash category. "The mouthwash category has evolved significantly since COVID-19, with consumers seeking products that not only freshen breath, but also promote holistic health," she writes. "While Boka products have always been powered by advanced ingredients like hydroxyapatite and nano-hydroxyapatite since inception, we are now starting to see additional competitors in the space."
She continued, "We can expect to see further development of probiotic powered mouthwashes for improved oral microbiome balance and overall health. In the same vein, as consumers are starting to resume traveling, we are seeing new innovations that target on-the-go products to support a healthy microbiome, such as tongue scrapers and liquid mouthwash tablets."
Ingredients: Isomalt, Sodium Bicarbonate (Baking Soda), Yeast, Sodium Coco-Sulfate, Microcrystalline Cellulose, Hydroxyapatite, Acacia Senegal Gum, Aroma, Xylitol, Magnesium Stearate, Stevioside, Calcium Carbonate, Menthol, Mentha Arvensis Leaf Oil, Papain, Camellia Sinensis Leaf Extract, Lactobacillus Ferment, Mentha Piperita (Peppermint) Oil, Aloe Vera Leaf Extract, Silica, Limonene, Citral, Linalool.
