BASF Care Creations has developed a naturally derived hydrolyzed wheat protein product, Enameguard (INCI: Hydrolyzed Wheat Protein), which supports the buffering effects of saliva and aids in the natural remineralization of tooth enamel. Enameguard is easy to formulate into a variety of oral care products including mouthwash and toothpaste, the company reports.
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When the mouth’s natural balance is thrown off, oral care products containing Enameguard are said to restore this balance. The product binds to the surface of enamel and interacts with the surrounding calcium and phosphate ions found in saliva. BASF scientists demonstrated the enamel-binding capability and calcium interaction of Enameguard in repeated studies.
Enameguard is 100% derived from natural and renewable feedstocks. It is highly water-soluble, cold processable and suitable for formulations according to EU Ecolabel, Nordic Swan Ecolabel and Bra Miljöval. In addition, Enameguard is produced via an enzymatic process and is non-GMO.
“After years of research, we are excited to bring Enameguard to the market,” says Nader Mahmoud, BASF’s vice president of business management for personal care North America. “Enameguard is an excellent example of BASF’s ongoing commitment to innovation and sustainability to meet the demands of our customers and the end consumer in the oral care space.”
