This podcast is sponsored by: BASF Corporation
Collaborating with the textured hair community is the best way to appreciate the unique needs of, and create effective solutions for, this consumer segment, according to Andrew Miller, senior marketing manager for hair, body and oral care in North America for BASF. In doing so, BASF uncovered specific challenges beyond conditioning, moisturizing and managing frizz in textured hair — for which the company has innovated solutions.
In this sponsored podcast, Miller touches on sensitive scalp, porosity and other identified challenges faced by textured hair consumers. He also describes BASF ingredients to address these challenges: the emollients Cetiol C5 (INCI: Coco-Caprylate) and Myritol 331N (INCI: Cocoglycerides); PeptAIde 4.0 (INCI: Water (Aqua) (and) Hydrolyzed Rice Protein); and Rambuvital (INCI: Maltodextrin (and) Nephelium Lappaceum Seed Extract).
Listen now to learn how these ingredients address textured hair needs, as well as how BASF uncovered them.
