Sharon Personal Care has introduced the AquaVita line, a vitamin-based multifunctional preservation platform.
The range is based on niacinamide (vitamin B3), enhanced to turn into a mild, green, safe and sustainable antimicrobial preservation solution, per the company. The result is a preservation platform that protects formulations and contributes to skin health.
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AquaVita offers enhanced hydrophilicity, which boosts its effectiveness against microorganisms. Rather than solely impacting microorganisms’ outer layer, it disrupts their reproductive process, making it more effective at preventing their growth. The platform is dermatologically tested for sensitive skin, is microbiome friendly and shows excellent antioxidant properties, per the company.
Currently, two ingredients have joined the line, including: Sharon AquaVita 90 (INCI: Niacinamide, Glyceryl Caprylate, Decylene Glycol and Sharon AquaVita 95 (INCI: Niacinamide, Polylysine).
Naama Eylon, CEO of Sharon Personal Care, commented: “AquaVita goes beyond preservation and is truly multifunctional. It combines antimicrobial efficacy and clinically proven skin care benefits, such as reduced pigmentation, skin brightening and skin barrier strengthening."
