This video is sponsored by: Mibelle AG Biochemistry
Top consumer descriptors for healthy hair include "glossy" and "smooth," according to Eva Bönzli, Ph.D., Scientific Research Manager of Mibelle Biochemistry. In relation, consumer desire for healthy hair has driven the market demand for hair gloss treatments and acidic bonding shampoos.
In this sponsored podcast, Bönzli describes these and future market directions. She also previews the company's latest launch to achieve healthy hair: PinoPlex, an ingredient inspired by — and upcycled from — pine cones.
"PinoPlex transports moisture into hair. . .and provides a protective effect," she explains, adding that like the pine cone, scales are open when hair is dry and damaged but closed and smooth when hair is moisturized, which supports a sleek and glossy look.
Watch now to learn more; it's free.