[video] Top 10 Trends from the Korean Beauty 'Underground'

Nov 28th, 2017

Rachel Grabenhofer, Cosmetics & Toiletries and Global Cosmetic Industry, with Peter Tsolis, The Estée Lauder Companies

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Why has K-Beauty taken the cosmetic market by storm? Is it the ritual of applying products in steps? Or the speed with which new product forms hit the shelves?

During a recent trip to Seoul, I took to the Korean Beauty scene to get a first-hand look—where several new trends, and some old favorites, emerged.

My top 10 trend picks include...

Natural/Herbal Remedies
Animal Ingredients
Essence and Water
Inspired by Food
Salt of the Earth
Peels in Action
Masks, Masks, Masks
Medicine and Health
Fun Packaging
Weird Formats

...find out why. Join me, Rachel Grabenhofer, for Cosmetics & Toiletries and Global Cosmetic Industry, on a "Gangnam-style" shopping adventure. Tagging along with me is Peter Tsolis, our Estée Lauder advisor.

Here, we give you a glance at the K-Beauty scene pulsing beneath the streets of Seoul. Watch now!

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