Our Consumer Pulse report on the socials uncovers insights from trending cosmetic-related searches across the web. Hot topics now are: "Makeup by Mario MoistureGlow Plumping Lip Serum," "Gucci Westman look" and suede matte lips, "Easter makeup," "Brooke Monk no makeup," "IBA Cosmetics" featuring vegan/halal solutions, "kojic acid face wash" and Derma brand, pink concealer and brow concealer.
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Makeup by Mario MoistureGlow Plumping Lip Serum
Searches on "Makeup by Mario MoistureGlow Plumping Lip Serum" are up 1,550% this week, per Google Trends. This could relate to the recent Business Insider report, "The 8 Best Lip Plumpers that Gave Me Full, Juicy Lips," although the brand has already achieved TikTok fame.
The product is described as a hydrating, melting, glossy balm that imparts dewy shine. Created in a "propel stick" form, the serum is designed as a very emollient formula, whose plumping effect appears to rely on moisturizers such as shea butter, avocado and argan, as there appears to be no hyaluronic acid or other primary "stinger" in the formula.
Ingredients: Makeup by Mario MoistureGlow Plumping Lip Serum: Diisostearyl Malate, Polybutene, Polyglyceryl-2 Triisostearate, Bis-diglyceryl Polyacyladipate-2, Caprylic/Capric Triglyceride, Microcrystalline Wax, Menthoxypropanediol, Polyethylene, Synthetic Fluorphlogopite, Stearalkonium Hectorite, Paraffin, Propylene Carbonate, Caprylyl Glycol, Phenoxyethanol, Vanillyl Butyl Ether, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernel Oil, Persea Gratissima (Avocado) Ethylene/Propylene Copolymer, Actinidia Chinensis (Kiwi) Seed Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Hexylene Tin Oxide, Fragrance; may contain/peut contenir (+/-): Titanium Dioxide (CI 77891); Red 28 Lake (45410); Iron Oxides 77491, CI 77492, 77499; Yellow 5 19140, 7 15850, Blue 1 42090.
Gucci Westman and Suede Matte Lips
"Gucci Westman look" searches increased 300% over the past week, also per Google Trends. This celebrity makeup artist was recently highlighted by the Today Show, where she demonstrated how to create looks for the likes of Taylor Swift, Jennifer Anniston and Anne Hathaway.
Westman has her own clean makeup line, which is currently featuring its Lip Suede Matte Lipstick. The product is designed to delivery cushiony comfort with "effortless glide." The formula is described as ultra saturated, with a hydro-matte finish and features a blend of peptides, vitamins and a proprietary Hydrosuede technology for volume and moisture, plus kaolin clay to deliver pigment without drying or feathering.
Ingredients: Isoamyl Laurate, Isodecyl Neopentanoate, Octyldodecanol, Dicalcium Phosphate, Silica, Synthetic Wax, C10-18 Triglycerides, Helianthus Annuus (Sunflower) Seed Wax, Kaolin, Limnanthes Alba (Meadowfoam) Seed Oil, Euphorbia Cerifera (Candelilla) Wax), Synthetic Beeswax, Ethylhexyl, Palmitate, Silica Silylate, Caprylic/Capric Triglyceride, Polyhydroxystearic Acid, Tetrahexyldecyl Ascorbate, Tocopheryl Acetate, Disteardimonium Hectorite, Ethyl Vanillin, Tribehenin, Isostearic Acid, Lecithin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Polyglyceryl-3 Polyricinoleate, Ricinus Communis (Castor) Seed Oil, Sorbitan Isostearate, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate, Lactic Acid, Hydrogenated, Castor Oil, Palmitoyl Tripeptide-1.
Easter Makeup and Brooke Monk Without Makeup
Also climbing in searches, per Google Trends, are "Easter makeup/look/bunny makeup" (~750% increase) and "Brooke Monk without makeup" (+ 80%). While these searchers are not heavily product-focused, the first likely relates to the Easter holiday three days ago, while the second is yet again a sign of consumers' obsession with how celebrities look without makeup — and the impact of social influencers. Brooke Monk, we learned, is a young YouTuber and TikTok star, know for her lip syncing, dancing and comedy. She apparently gained 16 million followers within two years.
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IBA Cosmetics and Vegan/Halal Products
Searches for "IBA Cosmetics" bumped up a bit (+50%), in the past week, per Google Trends. It is reportedly the first PETA-certified, vegan, cruelty-free and halal brand in India. Interest in this brand may or may not relate to the recent Holi festival, which coincidentally fell on March 25 this year.
IBA Cosmetics offers products across beauty categories but heavily promotes fragrance. One recent highlight was a plant keratin hair serum to impart "next-gen, high gloss." It additionally features UV filters.
Ingredients: Plant Keratin Hair Serum: Cyclopentasiloxane, Cyclopentasiloxane (and) Dimethiconol, Prunus Armeniaca (Apricot) Kernel Oil (and) Lens Esculenta (Lentil) Seed Extract (and) Hydrolyzed Cicer Seed Extract (and) Chenopodium Quinoa Seed Extract, Octyl Methoxycinnamate, Perfume, Argania Spinosa Kernel (Argan) Oil.
Exploding: Kojic Acid Face Wash and Derma Brand
Exploding Topics reports that kojic acid face wash once again made this week's list. Used for skin brightening and lightening, kojic acid is well-known to treat hyperpigmentation. This product type is growing thanks to the direct-to-consumer brand Derma, according to the source. Searches for this brand's kojic acid face wash have expanded 6,700% in the past two years.
Spate TikTok Tracker: Pink Concealer and Brow Concealer
Lastly, per Spate's TikTok hashtag tracker, tags for pink concealer (#pinkconcealertrend) and brow concealer (#browconcealer) are up 22,781.6% and 11,892.7%, respectively, week over week. A quick search revealed pink concealer is used to counteract/camouflage dark under-eye circles. Brow concealer, as might be expected, is used to create lifted, shaped and defined eyebrow looks.
