Our weekly Consumer Pulse video report on social media uncovers insights in cosmetic-related web searches by consumers. Trending now are: Megan Fox no makeup, Ahsoka Indian makeup, luxury beauty products, propolis toner, pink goth makeup, corn row braid editorials and white lip gloss.
See related: Trending: Neon Lashes, Florence by Mills, Makeup AR.com, 2000s Makeup and More
Megan Fox No Makeup
Searches on "Megan Fox no makeup" are up 1,950% this week, per Google Trends. Recently, the actor posted a "makeup-free" selfie (some claim it was "minimal makeup") and it stirred fans' reactions, who claimed she didn't look like herself. Glamour reported on this response, and dug deeper to learn Fox had rhinoplasty in her early 20s and multiple breast surgeries.
It's interesting to see this obsession with celebrities "sans-makeup" continue. We've previously reported on increased searches for Pamela Anderson without makeup, for example. It seems the public wants to know the everyday person behind the makeup — and celebrities are more comfortable sharing this side of themselves.
I like to think this means the industry is successful in two ways: giving beauty consumers the tools to express themselves and create public-facing personas, and providing care and health benefits to skin and hair such that users are confident enough to stand bare-faced to the world.
Ahsoka Indian Makeup
Next up, per Google Trends, searches for "Ahsoka makeup Indian," "Ahsoka makeup" and "Asoka," rose 850%, 850% and 600%, respectively. This appears related to the exploding popularity of Indian bride transformation videos on TikTok, especially those responding to the "Asoka makeup challenge." In relation, Indian Express reported the Asoka makeup trend was triggered by Kareena Kapoor Khan's 2001 song.
The look features dark, kohl eyes; heavy mascara; gold, bronze and jewel-colored eyeshadow; bindis; and intricate kajal designs. One TikTok content creator, Lenie Aycardo, has racked up some 55 million views on her transformation video.
As an aside, for my nerd friends, Ahsoka is also a Star Wars character. But you already knew that.
Luxury Beauty Products
"Luxury beauty products" also top our trends list this week, although it's so broad. Google Trends reported searches were up 600% on this phrase. In searching for news or market relevance, I found a March 2024 article from Who to Wear describing the "21 Best Luxury Skincare Brands Worth Spending a Little Extra On." Multiple products from each brand were described as well.
In scanning the list, a few names were new to me — see if they are to you.
- Chanel - the story actually highlighted the brand's No. 1 de Chanel Revitalizing Mask, in particular:
Ingredients (per Ulta.com): Camellia Japonica Flower Water, Glycerin, Alcohol, Aqua (Water), Citric Acid, Ammonium Acryloyldimethyltaurate/VP Copolymer, Pentylene Glycol, Sodium Hydroxide, Polysorbate 20, Tartaric Acid, Camellia Japonica Seed Oil, Faex (Yeast Extract), Camellia Japonica Flower Extract, Polyacrylate Crosspolymer-6, Parfum (Fragrance), Caprylyl Glycol, Chlorphenesin, Propanediol, Hibiscus Sabdariffa Flower Extract, 1,2-Hexanediol, Sodium Hyaluronate, Arginine, Carbomer, T-Butyl Alcohol, Phytic Acid, Sodium Citrate, Sodium Benzoate, IL74C. - La Mer
- Augustinus Bader
- Templespa
- Skinceuticals
- Stella McCartney Beauty
- Chantecaille
- 111 Skin - the brand interestingly offers a Microbiome Blemish Mask:
Ingredients: Rosmarinus Officinalis (Rosemary/Rosmarin) Leaf Water, Aqua/Water/Eau, Propanediol, Glycerin, Lactobacillus/Punica Granatum Fruit Ferment Extract, Alcohol, Tartaric Acid, Citric Acid, HDI/Tri- Methylol Hexyllactone Crosspolymer, Polyacrylate Crosspolymer-6, Butylene Glycol, 1,2-Hexanediol, Lactobacillus Ferment Lysate, Taraxacum Officinale (Dandelion) Leaf Extract, T-Butyl Alcohol, Leuconostoc/Radish Root Ferment Filtrate, Silica, Phenoxyethanol, Ethylhexylglycerin, Tapioca Starch, Polymethyl Silsesquioxane, Agastache Mexicana Flower/Leaf/Stem Extract, Sodium Hydroxide, Maltodextrin, Lactobacillus Ferment, Lactic Acid, Betaine, PEG-40 Hydrogenated Castor Oil, Yeast Extract, Soy Amino Acids, Sodium Chloride, Sodium Carbonate, Potassium Sorbate, Sodium Benzoate, Allantoin, Bisabolol, Disodium EDTA, Rosmarinus Officinalis (Rosemary/Ros- Marin) Leaf Oil, Colloidal Silver, Limonene. - 3Lab
- Sarah Chapman
- Albiva
- La Prairie
- Révive
- EPara
- Dr. Barbara Sturm
- Valmont
- Sisley
- Natura Bissé
- Dior
- Susanne Kaufmann
- Eve Lom
Propolis Toner
This week's Exploding Topic, per the source, is "propolis toner." Such products are described as hydrating skin care products from the bee byproduct, with anti-inflammatory and antioxidant properties as well as skin turnover-promoting effects to treat hyperpigmentation. This product type reportedly fits into a propolis-based skin care meta trend; searches for "propolis for skin" have risen 341% in the past five year, according to Exploding Topics. In addition, one (unnamed) brand of propolis toner is said to achieve $66,000/month in sales on Amazon.
Pink Goth Makeup, Editorial Braids and White Lip Gloss
Lastly, per Spate's TikTok hashtag tracker, the top trends this week are pink goth makeup, editorials for cornrow braids and white lip gloss. #Pinkgothmakeup is what it sounds like; deep and dark shades of pink makeup bordered with heavy lip and eye liner. This hashtag is up an impressive 101,077,800%, week over week. #Editorialbraids, referring to editorial videos for corn row braids, came in with a 189,346% increase. Finally, #whitelipgloss, referring to a milky, white-glazed appearance, rose 68,679%, per the souce.
To keep up on these regular trend reports, visit our Consumer/Market Trends web page or watch for our Consumer Pulse reports on LinkedIn.
