Our weekly Consumer Pulse reports on social media uncover insights in web searches related to cosmetics. Per our latest report, trending now are: Goyard and Dopp makeup bags (hers and his); asoka makeup and Florency Cosméticos (again — we just covered them both); Insight Cosmetics and its cheek tint blush "pop"; Mars Cosmetics' expansion and Popstar Liquid Mousse Lipstick; bronzer stick (e.g., Rare Beauty); #blackheadvacuum; and #30sechairstyle.
See related: Trending: Luxury Beauty, Propolis Toner, Ahsoka Makeup and More
Makeup and Toiletry Bags — Hers and His
According to Google Trends, searches on "Goyard Makeup Bag" and "Goyard bag" are up 1,200% and 1,100%, respectively, within the past seven days. Bustle reports Goyard's St. Louis-style bag is celebrity Kendall Jenner's choice, as she was recently spotted toting one — no doubt, driving their popularity and, in turn, making them more difficult to come by. Interestingly, Maison Goyard was reportedly the first Parisian house to create a dome-shaped makeup bag in the early 20th century.
In addition, GQ recently highlighted the "21 Best Men's Toiletry Bags and Dopp Kits 2023," naming both Dopp and Goyard among its favorites. A quick web search revealed "Dopp" is both a registered trademark and generalized term for the toiletry case. Per Travelpro, the Dopp kit "is a toiletry bag originally made from leather or cloth. The term originates in Germany when Charles Doppelt began producing a new type of toiletry bag in1926. Dopp bags became popular with members of the U.S. military."
While not specifically cosmetics, these search terms are interesting indicators of equal interest in makeup and toiletry bags for both men and women. It might be a stretch but perhaps it signals continued growing interest in the male beauty sector.
Asoka Makeup and Florency Cosméticos
As a brief honorable mention, searches for "Asoka Makeup Trend" and "Florency Cosméticos" are up again this week; per Google trends, +110% and +100%, respectively. We've covered both in previous reports.Insight Cosmetics Cheek Tint Blush 'Pop'
Also per Google Trends, searches for "Insight Cosmetics" are up this week by 90%. According to the company website, the brand was established in 2012 in Kandivali, Mumbai, by Dinesh Jain and is a beauty and skin care manufacturing company of FDA-approved, cruelty-free, vegan and dermatologically approved products.
A recent YouTube video features the brand's Cheek Tint Blush launch, highlighting packaging that looks like an ice cream pop. The user pulls the "stick" from the pop to reveal a felt tip-style applicator, which is then dabbed on the cheeks (or lips) and blended for a "pop" of color. The launch was also promoted in an Instagram video two weeks ago.
The tint is described as a moisturizing formula with high color payoff, and is said to create a rosy flush that lasts all day. Available in three shades, the formula incorporates fruit extracts "for a vitamin skin infusion" to soften skin and lips.
Watermelon extract reportedly calms inflammation, reduces redness and speeds up skin cell turnover, while beetroot offers antioxidant properties to give skin an instant boost and fair, pinkish, clear glow. Cherry is also an antioxidant to help skin defend against environmental aggressors, additionally providing vitamin C to brighten skin.
Ingredients (per Nykaa): Cheek Tint Blush: Water (Aqua), Glycerin, Sodium Acrylates Copolymer (and) Lecithin Acid Red 18 (CI 16255), Ethyl Hexyl Glycerin, Phenoxyethanol, Avocado Oil, Watermelon Extract, Beetroot Extract, Cherry Extract, Fragrance.
Mars Cosmetics Expansion, Popstar Liquid Mousse Lipstick
"Mars Cosmetics" searches are up 40% this week, according to Google Trends. Another Indian cosmetics brand, this one is dedicated to creating "makeup for everyone." In recent news, Indian Retailer reported the brand has "significantly expanded its reach by successfully launching kiosks in different cities nationwide." Per the source, the brand's latest kiosk was launched in Z Square Mall, Kanpur, and it recently welcomed another kiosk at Pacific Mall, Netaji Subhash Place, "to enhance its offline presence and facilitate accessibility to its consumers."
On the social media front, iDiva recently reviewed the brand's Popstar Liquid Mousse Lipstick, which according to MARS, "gives you a bright pout that will let you outshine the camera flashes." The lightweight formula is described as completely matte and smudge- and transfer-proof. Available in 24 shades, it is said to glide on effortlessly and preserve its color for a flawless appearance that lasts all day (up to 12 hr). The matte finish reportedly achieves vibrant color and comfort while keeping lips hydrated and supple; it also delivers "a velvety finish without drying."
Ingredients: Popstar Liquid Mousse Lipstick: Candelilla Wax, Carnauba Wax, Ozokrite Wax, Caprylic/Capric Triglyceride, Isopropyl Meristate, Cyclopentasiloxane, Color Schedule-q, Fragrance.
Bronzer Sticks, Rare Beauty
According to the source Exploding Topics, interest in bronzer sticks is on the rise, with searches gaining significant traction on social media. Reportedly, videos about bronzer sticks have more than 62 million views on TikTok alone.
These cosmetic products, as you might expect, are designed to give skin a sun-kissed, bronzed glow. Such products are said to belong to the "Skin Tone SkinTok" meta trend; the #skintok hashtag has 17 billion views on TikTok. Searches on the bronzer stick by Rare Beauty, in particular, have grown 158% in the past two years.
Ingredients: Warm Wishes Effortless Bronzer Stick (in the shade True Warmth): Isodecyl Isononanoate, Silica, C12-15 Alkyl Benzoate, Octyldodecyl Stearoyl Stearate, Isodecyl Neopentanoate, Polyethylene, Methyl Methacrylate Crosspolymer, Limnanthes Alba (Meadowfoam) Seed Oil, Synthetic Fluorphlogopite, BHT, Dicalcium Phosphate, Gardenia Florida Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Nelumbo Nucifera Flower Extract, Nymphaea Odorata Root Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopheryl Acetate; [+/- (May Contain) Ultramarines (CI 77007), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891)].
Blackhead Vacuum, 30-sec Hair Style
Finally, according to Spate's TikTok Hashtag Tracker, the tag #blackheadvacuum grew 2,670,400% week-over-week. The trend appears to be exactly what it sounds like - a beauty device to clear blackheads. In addition, per the same source, tags for #30sechairstyle are up 917,966%, which at a brief glance, appear to relate to fast ponytail and messy braid hairstyles.
To keep up on these regular trend reports, visit our Consumer/Market Trends web page or watch for our Consumer Pulse reports on LinkedIn.
