Symrise invests €1.5 million in the creation and launch of Food & Beverage offices and lab facilities in Beijing. The location is designed to enhance the R&D capabilities, customer proximity and market presence in Northern China.
Symrise F&B Beijing Facility Highlights
- The 800-square-meter facility in Beijing covers 250 square meters of office space and 400 square meters of advanced laboratory areas as well as 150 square meters of administration rooms.
- The labs are said to include specialized zones for beverage and dairy creation, application, savory creation as well as snacks and seasonings, each equipped with dedicated workstations and evaluation rooms.
- The facility is designed to add further resources to the company's main lab in Shanghai, ensuring continuous support and resource optimization.
- Symrise anticipates this facility will enhance its current offerings and open market opportunities, solidifying its presence in Northern China and beyond.
"China represents a crucial market for Symrise due to its dynamic and rapidly growing consumer base in food & beverage applications. As a logical consequence we have expanded our Beijing site to significantly enhance our R&D capabilities," said Walter Ribeiro, global president, Food & Beverage at Symrise. "With a focus on customer proximity and technical excellence, this facility will serve as a vital hub for innovation and customer collaboration.
“This strategic positioning enhances our ability to innovate and introduce new products tailored to Chinese consumers,” adds Robert Marti, VP North Asia, Food & Beverage at Symrise. “It also strengthens our engagements with local food and beverage producers. As we continue to develop and optimize our offerings, both our customers and consumers will benefit from a broader range of high-quality products, leading to increased satisfaction and loyalty in this key region.”
