Raw materials for innovative hair care applications have evolved signifi cantly in recent years, as have formulation technologies that bring consumers high-performance products. Despite these advances, it can remain a challenge to deliver good fixative strength, positive aesthetics and a natural look in one package. One approach is a new silicone amino elastomer emulsion that combines conditioning and styling performance.
A new crosspolymer combines amino functionality for enhanced conditioning performance, and elastomer technology for styling benefi ts. Quaternary and hydroxyl groups also are attached to the silicone backbone. A cross-linker provides elastomeric characteristics that aid styling properties.
A proprietary nonionic microemulsiona based on this amino elastomer technology was designed for hair styling applications such as mousses and hair sprays, as well as shampoos and leaveon and rinse-off conditioners. Because the nonionic emulsion is water-based, it is easy to formulate into hair care products. Its multifunctional nature can be translated to several enhanced properties: curl retention, including styling memory, bounce-back and flexible hold; shine; a soft feel without tackiness; thermal protection; frizz control; and lack of flaking.