Shin-Etsu Silicones of America's line of silicone film former technologies for longer wear and comfort are designed to optimize the performance of lip color and foundations, as well as sun care and more.
The technologies reportedly boost product claims such as transfer resistance, color persistence and color shifting, while avoiding drying or discomfort on the lips or skin.
With one application, formulations comprising these materials can hold up to sweat and oils with a single application.
The company's long-wear silicone film former materials include TSPL-30-ID: Silicone Modified Pullulan (INCI: isododecane (and) trimethylsiloxysiylcarbamoyl pullulan) supports anti-transfer benefits for long wear lip applications due to its oil resistance.
It features a larger molecular weight than conventional MQ resins to enhance durability without sacrificing on comfort or skin feel, per Shin-Etsu.
Siliconization of the pullulan polymer renders this film former permeable to moisture, oil and oxygen to support anti-transfer benefits and skin comfort.
Notably, it reportedly does not require a plasticizer and demonstrates no flaking.
The technology is appropriate for cosmetic foundations, eye shadows, mascaras, blushers, pencils, sun care products, anti-aging products, etc.
The company's NBN-30-ID: Silicone Modified Polynorbornene (INCI: isododecane, norbornene, tris(trimethylsiloxy)silylnorbornene copolymer) features the largest molecular weight in the company's film former portfolio.
As a result, it is notably hard and flexible while delivering water and oil repellency.
The rigid polymer provides a film with a smooth feeling and is appropriate for foundations, eye shadows, mascaras, lipsticks, skin lotions, creams, sunscreens, hair care products, etc.
Finally, KF-9021-ID: Trimethylsiloxysilicate (INCI: trimethylsiloxysilicate (and) isododecane), known as MQ resin, creates hard films with improved durability over standard hard type MQs.
The isododecane content of the technology reportedly evaporates to leave behind a film that can improve a formulation's water repellency and resistance.
The technology is appropriate for formulations such as makeup, sunscreens, lip color and foundations.
