Beauté by Roquette's ST 730 is a Natural Film Former with Lifting, Water-resistant Properties

Beauté by Roquette's new ST 730 water-resistant film former (INCI: hydroxypropyl starch) reportedly imparts a lifting/tightening effect in applications such as eye care and face care products.

The technology has stronger water resistance compared to synthetic film formers, per the supplier, thereby supporting long-lasting and water-resistant color cosmetic claims.

In fact, use of Beauté by Roquette's ST 730 at 5% in one study reportedly showed higher water resistance compared to the same amount of common equivalents such as pullulan and polyvinylpyrrolidone (PVP), at the same concentration.

According to a recent Mintel analysis, long-lasting makeup delivers buy-in from both casual and more moderate users of color cosmetics.

ST 730 can also reduce the appearance of wrinkles via its tightening effect.

According to the results of one in vivo study featuring 40 volunteers applying 4% ST 730, 82% of the participants said that fine lines and wrinkles were diminished.

ST 730's pea starch has minimal impact on water resources, climate change and land use, per the company, because Beauté by Roquette uses nearly every component of the yellow pea grain source.

“We are very proud of the addition of Beauté by Roquette ST 730 to our product range,” said Bénédicte Courel, Roquette Beauté general manager. “Consumers are eager to green up their skin care and makeup routines, replacing synthetic or controversial ingredients with plant-based alternatives but without compromising on efficacy or benefits. Beauté by Roquette ST 730 is a game-changer for cosmetic brands aiming to incorporate plant-based solutions in their formulations while delivering a visible lifting effect to consumers’ skin care and makeup routines.”