Robertet has announced a partnership with Artefact, a European specialist in artificial intelligence (AI), to launch the NaturIA project: generative AI that is said to "revolutionize creativity and enhances the art of perfumery and flavoring."
Robertet 2024 Leaders & Newsmakers
Robertet has announced a partnership with Artefact, a European specialist in artificial intelligence (AI), to launch the NaturIA project: generative AI that is said to "revolutionize creativity and enhances the art of perfumery and flavoring."
Robertet 2024 Leaders & Newsmakers
The NaturIA project's first creation is a new yogurt flavor designed using AI for a major food industry group.
How NatrurIA Works
The technology is said to combine the testing phases of perfumers and flavorists with advanced generative AI algorithms to accelerate the creative process. It translates image briefs into detailed, evocative descriptions and then into search criteria to find existing formulas or suggest new fragrance and flavor combinations.
The technology is designed to enable Robertet to offer innovative creations faster and better adapted to the project by increasing the creativity of its perfumers and flavorists tenfold.
Jérôme Bruhat, CEO of Robertet, commented, "We are delighted to present the Robertet NaturIA project, developed with Artefact, which marks a turning point in our industry. This project illustrates how artificial intelligence can stimulate our creativity through technological innovation, while respecting the freedom and know-how of our designers. At Robertet, we continue to invent the natural of tomorrow."
Vincent Luciani, CEO of Artefact, said, "We are very proud of this collaboration with Robertet, which allows us to push the boundaries of creativity. This co-creation of a new yogurt flavor once again demonstrates the immense potential and tangibility of artificial intelligence at the heart of our daily lives."
