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Provital's new rosehip-inspired multifunctional Sealrose (INCI: Helianthus annuus (sunflower) seed oil (and) Rosa canina fruit extract (and) tocopherol) can reportedly reduce hair damage by 72% after just one application by boosting hydrophobicity.
Sealrose remains after rinse-off, with a 65% recovery, per the company.
In addition, combability is boosted by 33% and softness by 17%.
The result is softer and more hydrated and manageable hair.
The technology is reportedly appropriate for formulations designed to repair hair cuticle damage.
Sealrose is halal certified, vegan, COSMOS-approved and China-compliant.
Its rosehip content is ethically sourced from the company's partner, Serra la Vall.