Four Origins brand executives have been appointed by Estée Lauder Co. Sandra Boccieri has been named vice president of global education and special events for origins, which is a newly created position. Before her appointment, Boccieri served as vice president of sales for department stores for the company. Assuming Boccieri's former position will be Mary LaCasse. Prior to assuming the role of vice president of sales, LaCasse was the West Coast regional marketing director for the company. Dana Martin will step into LaCasse's former role. Martin has been an account executive with Origins for nine years.
Jenny Belknap has been promoted to vice president of global marketing. Belknap was formerly the executive director of global marketing for the company. According to the company, Belknap will now be responsible for overseeing all marketing initiatives for Origins across all distribution channels. Belknap has been with the Origins brand since 2003 and with Estée Lauder International since 1995.
