Lubrizol and Proya Cosmetics have expanded their strategic partnership through a memorandum of understanding (MOU). Both companies will leverage their respective strengths to accelerate the innovation of market-oriented beauty products, driving sustainable growth for both companies and the beauty industry.
Lubrizol has a tenured China and APAC-based team well attuned to the local market and continues to strengthen its local-for-local manufacturing, technical services and innovation capability in China.
Yameng Hou, deputy general manager, Proya, said, "Proya is committed to cooperating with global industry leaders to remain at the forefront of innovation and provide customers with unparallelled experience. Proya has relied on Lubrizol’s scientific expertise and quality ingredients since our inception and look forward to continuing to offer consumers leading solutions based on the expertise of both organizations.”
Henry Liu, APAC vice president, Lubrizol, said, "Lubrizol works closely with like-minded partners to deliver sustainable solutions and breakthrough innovations that improve well-being and enhance modern life, and we look forward to delivering on that purpose with Proya. Since Proya's inception 20 years ago, we have collaborated successfully to improve consumer beauty experiences and enabled new innovation that meets the trends and needs of China's cosmetic industry.”
