Kimberly-Clark will consolidate the creative duties for its personal care brands in North America and Europe with WPP Group's JWT, according to executives. The shift of a reported $200 million in Kimberly-Clark business is a coup for JWT, whose New York and London offices will add responsibility for Kotex, Huggies diapers, Depends and Poise incontinence products to its existing accounts.
-As Reported in Ad Age