On May 13, 2024, Encarni Lorente, senior perfumer at Iberchem, received the bronze award in the category Reed Diffuser for her fragrance Burgundy Cherry at the Detex Awards.
The Detex Awards are meant to inspire, stimulate creativity and promote innovation in the detergent and cosmetic industries. They are divided into two sections: Innovation and Fragrance Creativity.
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It is the second time Iberchem was a Detex Fragrance Creativity Award. Two years ago, senior perfumer Isabel Parraga won the gold award for her fragrance Never Too Late in the Fabric Softener category.
Burgundy Cherry is a fruity fragrance that is said to reflect the trend of premiumization in air care.
“Red cherry notes are lightly wrapped in an ambery blanket that contributes to the long-lasting effect," said Encarni Lorente. "The scent also includes notes of vanilla and oud, giving it additional rhythm and texture. It is enticing, lively and sweet like a summer fling."
