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[video] 2022-2023 Trends: Cleaning up ‘Clean’ Beauty, Revenge Glamour and More

Sep 26th, 2022

Grant Industries

The report frames these ideas within the overarching theme of “Cleaning up Clean Beauty,' which rallies the industry to align under clean beauty tenets.

The report frames these ideas within the overarching theme of “Cleaning up Clean Beauty," which rallies the industry to align under clean beauty tenets.

From "Revenge Beauty" and "Glass Skin," to "Complexion Multi-taskers" and "Tamed Tresses," Grant Industries' 2022-2023 trends report presents up-and-coming concepts and solutions for beauty product developers. It also frames these ideas within the overarching theme of “Cleaning up Clean Beauty," which rallies the industry to align under clean beauty tenets.

See related: Beauty Comes Clean: Free Ebook

"Initially, it was a fun way to present our catalogue and position our materials for a younger generation of [incoming] chemists," explains Naomi Bedford, digital marketing manager for the company, in this sponsored video. "We've seen an uptick in trends-based requests from our sales team," she adds, "so it shows how we fit into the trends"—that and the demo kits provided with each concept.

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[video] How Data-driven Consumers Will Direct Beauty Innovation in 2024

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