Givaudan Active Beauty presents Nootropics, a collection of six natural and traceable extracts featuring guarana, ginger, green tea, gotu kola, ginkgo and green coffee.

Related: Givaudan Projects Growth in Microbiome Care Despite Consumer Germophobia

From soothing and purifying to moisturizing and well-aging, each ingredient possesses activities that when formulated into cosmetics, offer consumers natural and sustainable benefits.

Nootropics are mind-boosting supplements that can improve executive functions such as memory, creativity and motivation. These are not only food supplements, however, as they have properties for beauty. Nootropics can meet the needs of consumers who seek natural solutions to meet their skin needs and guarantee a “feel good” appearance. Indeed, according to Givaudan’s recent market study,¹ 93% of consumers believe that naturals are as effective as chemical and synthetic ingredients, if not more.

The company's Nootropics collection introduces six natural extracts referred to as the “6 Giants.”

• Green Tea: Green tea extract provides antioxidant activity and can be a cosmetic active for well aging.
• Ginger: This regenerating ingredient is reportedly harvested and sun dried for more than 40 days before extraction. Ginger extract imparts regenerating and calming benefits in skin care products.
• Guarana: The company’s RitualEssenz Brazilian Guarana (INCI: Paullinia Cupana Seed Extract (and) Maltodextrin) is rich in caffeine (9-11%); a much higher percentage than in coffee beans (1-2%). This ingredient provides antioxidant and anti-dark circle activity, and is reportedly one of the most-liked ingredients in Brazil (83%) and "most innovative" in China (73%).¹
• Green Coffee: Rich in phenolic and chlorogenic acids, green coffee is known for its topical anti-aging and skin-firming applications, as well as a marked slimming action.
• Ginkgo: Cultivated in the province of Jiangsu in China, and used in traditional Chinese medicine for more than 4,000 years to increase vital energy, ginkgo extract is an antioxidant with personal care benefits.
• Gotu Kola: This plant offers natural toning, is sustainably sourced and is well-known for its anti-wrinkle and calming properties.

“Right after food supplements, skin care is the second most popular vehicle for products mentioning nootropic,” said Melanie Duprat, global category manager of Givaudan. “Our consumer insights study confirms that globally, 81% of consumers agree that well-being is connected to the beauty of the skin.

"Furthermore, 88% of consumers globally have used food supplements, especially in China where they put a greater emphasis on well-being in their lives. With the large increase of food supplement consumption, the use of those natural extracts [in] beauty products will interest consumers.”

For more information, contact Givaudan Active Beauty.

References

1. Nootropic Global CMI Study (2020, Nov). Givaudan Active Beauty.