Ferragamo Parfums has made an two-year agreement with Singapore Airlines to do first-class travel kits for the airline. The deal reportedly is an effort by Ferragamo to strengthen its presence in the travel industry. The kit will include a custom-made line of face, bath and body care products under the name Tuscan Soul. The kits will also have samples of Incanto or Incanto Pour Homme fragrances. The deal will begin September 2007. The company is also planning on putting the line in five-star hotel rooms in Asia.
Ferragamo Flies High
Oct 30th, 2008