Eurofragance CEO Restructures Management Team to Achieve 2024-2027 Goals

Eurofragance has announced a restructuring of its management team by appointing Clara Mena to the position of chief operations officer (COO) and creating two new positions: chief market officer (CMO), held by Joan Pere Jiménez, and chief business development officer, held by Olegario Monegal.

Mena’s role as the new COO is said to be crucial in strengthening the supply chain and operations to meet growing global demand and maintaining the high level of customer service for which Eurofragance is renowned.

"Over her ten years at Eurofragance, she has acquired extensive experience across Supply Chain Management and Operations, making her the natural choice for this strategic position," explained CEO Laurent Mercier.

As CMO, Jiménez will be responsible for ensuring that Eurofragance meets its financial targets for 2027, by establishing key performance indicators (KPIs) in the eight subsidiaries, and driving integrated customer relationship management (CRM) and the global deployment of sales and operations planning (S&OP). Having spent over 10 years with the company, Jiménez is said to have an impressive track record in the various posts he has held, including his leadership of the EAT (Europe, Africa and Turkey) and APAC (Asia Pacific) subsidiaries.

“He has shown a great ability to mold new talent into teams,” states Mercier.

Monegal will become Chief Business Development Officer, a role geared to establishing Eurofragance as a partner of choice for leading regional and international consumer goods companies. Monegal will direct the global business units (Fine Fragrance and Home & Personal Care) and the marketing team and will focus on the commercial strategy for key potential and strategic customers. He is said to have valuable experience in global account management and key customer acquisition.

“He jumpstarted the marketing department and developed business-unit management,” remarks Mercier.

Additionally, Balwinder Rolley will assume the role of general manager for the Asia Pacific region, taking up the challenge of supporting regional expansion in line with the new strategic plan. Her experience and leadership will be important to achieving the plan’s objectives.

This strategic move is said to be aimed at achieving the objectives in the company’s new plan for 2024-2027. 

“Since [adopting a matrix organization model in 2018], we have seen how effectively merging our regional and global approaches has allowed us to define and execute successful strategies,” said Mercier.

“That achievement is reflected in our consistently positive results and the satisfactory completion of our previous strategic plan. Today, we are embarking on a new plan in sound financial health, with tried-and-tested efficiency models and clear expansion goals. Our aim is to become more competitive and ensure sustainable growth in an increasingly demanding and dynamic environment.”